Everything that gets filmed or built for the live event at webinar.studiohawk.com. Sep 23 and 24, 12:00 to 1:30 PM ET, one cohort a month, live only, no replay. The date is hardcoded into every script here, and rewriting the last four words is the whole monthly refresh.
SOP-31: one reason per ad, filmed whole. SOP-27 timing on the 30s. The price is the filter on this funnel, so no script says 'for businesses doing $1M+', and every 60 names the date and 'live only, no replay' in the last beat.
Reason to buy: the speed of the shift is the argument for showing up now rather than next year. Nothing in consumer technology has moved this fast, and the numbers make the case without a single adjective.
Film the 30-second cut. A shock stat, and stats do not improve with room.
Instagram took 2.5 years to reach 100 million users. TikTok took 9 months. ChatGPT took two.
Three figures on screen, one at a time. Small source line: UBS, reported by Reuters.
If your business does over a million a year and you're looking at AI SEO, this is for you.
2 months. That's how fast the place your customers ask questions changed, and most businesses have never once checked what it says about them. I'll show you how to check, and what to do about the answer.
2 days live, 90 minutes each. Link below.
Source: Webinar bank v2
Reason to buy: the deck's sharpest line about the hidden nature of this shift. Your customers are using AI to decide and you will never see it in a survey or a support call.
Film the 30 and the 60. An argument about who is not telling you, and one of the five that carries a 90 for the long half of the split.
6 in 10 American adults read AI search summaries. Most of them would never tell you they use AI.
Flat. Source line on screen: Pew Research Center, Americans and AI, June 2026.
If your business does over a million a year and you're looking at AI SEO, this is for you.
That's why this feels invisible. Nobody rings to say they picked your competitor because an AI said so. There's no line in your analytics for the customer who never arrived. It just quietly stops happening.
2 days live, 90 minutes each. Link below.
Six in ten American adults read AI search summaries, and most of those six would never describe themselves as an AI user.
If your business does over a million a year and you're looking at AI SEO, this is for you.
That's Pew, this year. It's also why this change is so easy to miss from inside a business. Your customers aren't announcing it. They're just asking an AI first, getting three names, and calling one of them.
There's no report for the customer who never arrived. No line in analytics, no lost-deal note, no bad review. The first time most owners find out is when a quarter comes in soft and nobody can say why.
Underplayed. Do not dramatise; the fact is enough.
So over two live sessions we make it visible. We run your category live, in the room, so you see what the machine currently says when someone asks who to use. Then the framework for changing it, the same one we run for QuickBooks and Weber.
90 minutes a day, and the whole toolkit is yours to keep.
12:00 to 1:30 Eastern. Live only, no replay, one cohort a month. Below.
Source: Webinar bank v2
Reason to buy: explains a drop the owner has already seen and could not account for. The best kind of ad: it names something they have already noticed.
Film the 30-second cut. A reframe stated once. 'You did not lose a ranking' is the whole ad.
Impressions held, clicks fell? Here's what happened. You didn't lose a ranking. You lost the click.
If your business does over a million a year, here's what AI search means for you.
When Google shows an AI Overview, people click a normal result about 8 percent of the time. Without one, fifteen. That's Pew's behavioural study. Same position, half the traffic, and nothing in your rankings report changed to warn you.
On screen: 15% then 8%.
2 days live on what to do about it. Below.
Source: Webinar bank v2
Reason to buy: the fastest audit anyone can run, done before the ad ends. Whatever they find is the reason to take the seat.
Film the 30-second cut. An instruction. Three prompts, six minutes, go. Instructions want to be short or people do not act.
Do this before the ad ends. Open ChatGPT and ask it three things about your own business.
Phone in hand, thumb typing, screen hidden.
If your business does over a million a year, the answers show where you stand in AI search.
One: best whatever you sell, in your city, with citations. Two: who should I hire for the thing you do, and why them. Three: what do you know about your brand. Write 1 word for each. Named, missing, or wrong. Most businesses come back missing, and that's the whole reason for these 2 days.
Bring your three answers. Below.
Source: Webinar bank v2
Reason to buy: the distinction almost nobody has drawn for them. "It knows I exist" is the test everyone passes and the one that means nothing.
Film the 60-second cut. Recognition versus recall is a distinction, and distinctions need both halves shown.
Recognition in AI is not recall, and the difference is worth more than any SEO ranking you hold.
If your business does over a million a year and you're looking at AI search, this is for you.
Here's the test everyone runs: ask an AI what it knows about your company. It comes back with something reasonable and you feel fine. Almost everybody passes that. You've been online for years, of course there's something in there.
Here's the test your buyer runs: best whatever you sell, for whoever they are, in their city. Nobody mentioned your name. The machine had to pick you out of your entire category and put you in a sentence. That's a completely different asset, and most well-run businesses do not own it.
Over two 90 minute sessions I'll show you how the engines decide which two or three businesses go in that sentence, we'll run your category live in the room, and you'll leave with the framework and the whole toolkit.
90 minutes a day, and it's yours to keep.
12:00 to 1:30 Eastern. Live only, no replay. Below.
Source: Webinar bank v2
Reason to buy: the structural fact that makes this urgent rather than interesting. Classic search had ten winners and a consolation tail. This has one to three and no consolation prize.
Film the 30 and the 60. The cleanest single line in the bank, so the 30 is the primary asset, and it is also one of the five flagged for a 90.
There is no page two of an AI answer.
Hold. Let it sit before the next line.
If your business does over a million a year and you're looking at AI SEO, this is for you.
Old search had ten winners on page one and a long tail of consolation traffic underneath. An AI answer names 1 to 3 businesses and stops. Nobody scrolls to find the one the machine left out. If you're not in the sentence, you weren't in the running, and you'll never see the search that decided it.
2 days on getting into the sentence. Below.
Ten winners just became one to three. That's the whole change, and it happened without an announcement.
If your business does over a million a year, here's what AI search means for you.
Page one of Google had ten results, and even position eight got something. There was a consolation prize. An AI answer names 1 to 3 businesses in a sentence and then it's finished. There is no page two. Nobody scrolls to find the business the machine left out.
And you'll never see it happen. There's no impression, no click, no line in a report. Somebody asked, three names came back, one of them got the call. If it wasn't you, nothing in your analytics will ever tell you.
Flat. This is the fear beat, so underplay it.
Over two live sessions we go through exactly how those one to three get chosen, run your own category live in the room so you can see where you sit, and hand you the framework we run for QuickBooks, Weber and HelloFresh.
90 minutes a day, toolkit included.
12:00 to 1:30 Eastern. Live only, one cohort a month. Below.
Source: Webinar bank v2
Reason to buy: the machine writes your competitive set from the same source material your buyers see, and it is rarely the list on the whiteboard. Envy, and it is factual.
Film the 30-second cut. A demo of their own competitor list. Watching it happen is the ad.
Ask an AI who to hire in your category. Read the names it gives back. That's your real competitor list.
If your business does over a million a year and you're looking at AI SEO, this is for you.
Not the one on your whiteboard. The machine just wrote it, from the same source material your buyers are reading, and it's rarely who you think. Sometimes it's a business you've never heard of. Sometimes it's the one you stopped worrying about 2 years ago.
2 days on taking that position back. Below.
Source: Webinar bank v2
Reason to buy: the case nobody plans for. Being cited enthusiastically for the service you are trying to move away from is a positioning problem, and no amount of SEO fixes it.
Film the 60-second cut. Being named for the wrong thing needs an example before it is believable.
What if the AI mentions your business, but mentions you for completely the wrong thing?
If your business does over a million a year and you're looking at AI SEO, this is for you.
It happens more than the missing case, and it's worse, because it looks like a win. You're in the answer. You're just in it as the budget option, or for the service line you've been trying to shut down for 2 years, or with a description of your business that stopped being true in 2022.
That is a positioning problem wearing a visibility problem's clothes. No amount of technical SEO fixes it, because the machine isn't reading your intentions. It's reading what everybody else has published about you, and that's a different job with a different method.
Over two live sessions we go through how an answer about your brand actually gets assembled, why it gets things wrong, and the specific work that changes it. Then you run it on your own business in the room.
90 minutes a day, and you keep the toolkit.
12:00 to 1:30 Eastern. Live only, one cohort a month. Below.
Source: Webinar bank v2
Reason to buy: the lease is getting worse from both ends at once, and the owner feels one end already. Naming the second end is the insight.
Film the 30 and the 60. Two sourced numbers and a turn. Strong at 30, and one of the five flagged for a 90.
Your cost per lead is up 72 percent since 2022. And on the same searches, paid clicks are down 68 percent.
Two figures on screen. Sources in small type: WordStream, Seer Interactive.
If your business does over a million a year, here's what AI search means for you.
$40.74 to $70.11, on average. The rent went up and the street got quieter, and it's the same landlord doing both. That's not an argument for turning ads off. It's an argument for stopping treating one rented channel as the whole portfolio.
2 days on building the one you own. Below.
The rent went up. The street got quieter. Same landlord.
If your business does over a million a year, here's what AI search means for you.
Average cost per lead on Google Ads climbed 72 percent between 2022 and 2025, $40.74 to $70.11. Over the same period, paid clicks fell 68 percent on searches where an AI Overview shows up. Both ends of the lease got worse at once.
Sources on screen throughout this beat.
When organic slides, most businesses fall back on paid, because it's fast and measurable. But you don't own that traffic, you rent it. It works the day you pay and stops the day you stop, and someone else sets the price.
Over two live sessions you'll do a ninety-second exercise on your own numbers, work out what your annual rent actually is, and then spend the rest of the time on the channel nobody can price you out of. Framework and toolkit included.
I'm not telling you to turn the ads off. I'm telling you not to run one rented channel as the whole portfolio.
12:00 to 1:30 Eastern. Live only, no replay. Below.
Source: Webinar bank v2
Reason to buy: a sorting frame they can apply to their whole marketing budget in sixty seconds, which is a genuinely useful thing to receive from an ad.
Film the 60-second cut. A three-part framework. Rented, borrowed, owned cannot be a 30.
A 60-second exercise that beats most quarterly reviews. Here it is.
If your business does over a million a year and you're looking at AI search, this is for you.
Three columns. Rented: paid search, paid social. It works the day you pay and it stops the day you stop, and the price is set by someone else. It's gone up 72 percent since 2022.
Borrowed: marketplaces, platforms, somebody else's audience. Real customers and real revenue, with a landlord who can change the terms on a Tuesday. Owned: your site, your list, and your brand travelling on its own. Slowest to build, fastest to compound, and the only one nobody can price you out of.
Now put your actual numbers against the three. For most businesses it's almost all rented, a bit borrowed, and a column three that hasn't been touched in years, which was survivable when search was still ten blue links and before the AI era.
Two live sessions on building column three, with the framework we run for QuickBooks and Weber and the toolkit to keep going after.
12:00 to 1:30 Eastern. Live only, no replay.
Source: Webinar bank v2
Reason to buy: resolves the question every owner has quietly: does my existing SEO still count? Yes, as the foundation, and no, not as the finish line.
Film the 60-second cut. Two competitions, which means two things explained before they can be contrasted.
Anyone telling you SEO is dead hasn't read the data. Here's what it actually says.
If your business does over a million a year and you're looking at AI search, this is for you.
90 percent of Google's AI Overviews cite at least 1 page from the organic top ten. More than half cite the number one result itself. 97 percent cite something in the top 20. That's a 432,000 keyword study by seoClarity. AI search is built on top of SEO, not instead of it.
Which is exactly where businesses get caught. Ranking is the entry fee. It gets you into the pool the machine draws from. It does not decide which one to three names go in the sentence, and that second decision runs on different signals that most agencies have never had to work with.
Over two live sessions we go through those signals one at a time, six of them, and you'll run your own site against each. The framework we use for QuickBooks, Weber and HelloFresh, and it's the one Samsung found us through.
90 minutes a day, toolkit yours to keep.
12:00 to 1:30 Eastern. Live only, no replay. Below.
Source: Webinar bank v2
Reason to buy: the best line in the deck. It reframes years of disappointing SEO spend without blaming the buyer or calling anyone a fraud, and it makes sequence the product.
Film the 30 and the 60. The gym analogy. Needs setup, so 60 is the primary, and it is the strongest candidate of the five for a 90.
2 people join the same gym. Same equipment, same fees, same 12 months. One changes shape, one doesn't.
If your business does over a million a year and you're looking at AI search, stay with this.
Nobody concludes gyms are a scam. The difference was the programme. Same with your AI SEO strategy. A blog post here, some links there, a technical fix in March: every one of those is a real exercise a good trainer might prescribe. Done in no particular order, they're great exercises for the wrong person.
2 days on the programme, in order.
"Does SEO actually work?" has never had a useful answer. Here's the one that does.
If your business does over a million a year and you're looking at AI search, this is for you.
2 people join the same gym on the same day. Same equipment, same fees, same 12 months. One changes shape and one doesn't. Nobody concludes gyms are a scam, and nobody concludes gyms are magic. The difference was the programme.
You've been sold exercises. A blog post here, some links there, a technical fix in March. Every one is a real exercise a good trainer might prescribe. Done in no particular order, for the wrong individual, they produce exactly what you've experienced.
So the question isn't does SEO work. It's whether anyone was ever running a programme, or whether you were being handed exercises and invoiced. You already know which one you've been buying.
This is the line. Say it plainly and stop.
Two live sessions on the programme, in the order it goes in, for AI search and search together, and the toolkit's yours.
12:00 to 1:30 Eastern. Live only, one cohort a month. Below.
Highest-potential ad in the bank. It validates a real grievance without accusing the current supplier, which is what lets a business owner forward it to their own marketing manager. Film it three times until the gym story sounds told rather than performed.
Source: Webinar bank v2
Reason to buy: gives them a category to place themselves in, and the middle one is deliberately uncomfortable because it is where the competent businesses sit.
Film the 60-second cut. A three-stage funnel of invisibility. Same problem as any framework: it needs room.
Three places your business can be in an AI answer. Only one of them pays.
If your business does over a million a year and you're looking at AI SEO, this is for you.
Sourced: you're named inside the answer. 1 to 3 businesses per question, that's the whole prize. Samsung found us that way. No ad, no referral, nobody in the room who knew us.
Considered: you rank, you're crawlable, the machine knows precisely who you are, and it named somebody else. That's where most professional, well-run businesses are sitting right now, and it's the worst place to be, because from the inside everything looks healthy.
Invisible: not in the conversation at all. The answer gets written as though your business doesn't exist, and you will never see the search that decided it.
Over two live sessions you'll find out which one you are, in the room, and then work through what it takes to move up. Framework and toolkit included.
12:00 to 1:30 Eastern. Live only, no replay. Below.
Source: Webinar bank v2
Reason to buy: converts an AI-search argument into a pipeline argument, which is the version a B2B owner or a sales-led business actually acts on.
Film the 30 and the 60. The shortlist maths, three numbers in sequence, and one of the five flagged for a 90.
If your business does over a million a year, these three numbers are why AI search matters.
Sixty percent of the B2B buying journey is complete before a seller is contacted. Eighty percent of the time, the first vendor contacted wins the deal. And ninety-five percent of winners came off the day-one shortlist. That's 6sense's study of roughly four thousand buyers.
Which means the shortlist is the sale, and it now gets written by a machine, in an answer you never see, before anyone has heard of you.
Three figures on screen in sequence.
2 days on getting onto that shortlist.
This is the reason AI search matters to your revenue this quarter.
Especially if your business does over a million a year and you're looking at AI SEO.
60 percent of the B2B buying journey is complete before a seller is contacted. 80 percent of the time, the first vendor contacted wins the deal. 95 percent of winners came off the day-one shortlist. That's 6sense, roughly 4 thousand buyers.
Put those together and the shortlist is the sale. Everything after it is paperwork. So the only question that matters is how that shortlist gets built, and increasingly the answer is: an AI wrote it, in a conversation you're not part of, from sources you didn't know it was reading.
Over two live sessions we go through exactly how it's assembled, run your own category live in the room so you can see whether you're on it, and hand you the framework we run for QuickBooks, Weber and HelloFresh.
Of your last ten deals, how many arrived already knowing who you were? That's the number this is about.
12:00 to 1:30 Eastern. Live only, no replay.
Source: Webinar bank v2
Reason to buy: answers "is SEO dead, should I stop?" with the least self-interested proof available: the platforms that would benefit most from you quitting are telling you not to.
Film the 60-second cut. A contrarian claim about three named companies. Contrarian needs evidence in the same breath.
You've probably been told SEO is dead. Look at who would gain most from you believing that.
If your business does over a million a year and you're looking at AI search, this is for you.
Shopify is publicly telling merchants to keep investing. Microsoft says traditional SEO fundamentals matter more than ever. Google says best practices continue to be relevant because it's all built off the search index.
SEO didn't vanish, it changed shape, and the businesses reading "SEO is dead" as permission to stop are handing their category over to the new winners of the AI SEO era.
Over two live sessions we go through the new shape: how AI models choose which one to three businesses to name, the six signals that decide it, and your own site run against each one, live in the room.
90 minutes a day, and the toolkit is yours to keep.
12:00 to 1:30 Eastern. Live only, one cohort a month. Below.
Source: Webinar bank v2
Reason to buy: the ad that saves them money before they have bought anything. It also positions Harry against the people currently pitching them, without naming anyone.
Film the 30-second cut. A claim about money not spent. One line.
Four things being sold to you for AI search right now. You don't need to buy any of them.
If your business does over a million a year and you're looking at AI SEO, this is for you.
One: getting you listed in ChatGPT. There is no listing. If a pitch promises you a slot, ask them to show you the slot. Two: an llms.txt file. No major assistant has committed to reading it. Three: chopping your site into FAQ blocks. Four: buying the AI visibility dashboard first. A tool that tells you weekly that you're not cited is not the same as being worth citing.
2 days on what actually works.
Source: Webinar bank v2
Reason to buy: SOP-30's Event framework: people commit to attending an event far more readily than to consuming content. Every other webinar hook sells an idea; this one sells the room, the dates and what happens in it.
Two sessions, one room, and your category run live.
It's for businesses doing over a million a year that are looking at AI search.
Own AI Search Live. Day one we take categories from the room and ask ChatGPT, Perplexity and Google's AI who they'd hire, out loud, with the answers on screen. Day two is the fix, in order, on your own site. The same framework we run for QuickBooks, Weber and HelloFresh, taught by Harry Sanders and Sophie Brannon, who leads StudioHawk US and takes the strategy calls.
90 minutes a day, live only. Save your seat below.
Source: Webinar bank v2
Reason to buy: SOP-30's Transformation framework: sell the identity shift, not the information. Ranked is what they are. Recommended is what they want to be, and the ad names the gap in nine words.
Ranked is what you are. Recommended is what pays.
If your business does over a million a year, here's what AI search means for you.
Ranking gets you onto a page of ten links that fewer buyers read every month. Recommended means a machine puts your name in a sentence when someone asks who to use, and there are only two or three names in it. Two live sessions on making that switch, with your own site as the worked example.
Live only. Below.
Source: Webinar bank v2
Reason to buy: SOP-30's experienced-audience messaging: efficiency and insider knowledge rather than possibility. The ICP's stated filter is people already paying for search, and this is the only webinar hook that speaks to that group as a group.
You already pay for SEO. Come and grade it.
If your business does over a million a year, grade it on AI search too.
By the end of two live sessions you'll know which of the six signals your site is failing and which of them your agency has actually touched. Not a second opinion from a competitor. A scorecard you fill in yourself, in the room, against the framework we run for QuickBooks and Weber. Then you take it back to whoever you pay.
Live only. Below.
Source: Webinar bank v2
Reason to buy: The ICP's marketing manager wants to look good internally and to have something to hand upward when asked what is happening with AI search. This is the webinar version of a37: the deliverable is a document, not an explanation from memory.
If your CEO forwarded you this, here's what to send back.
It's for businesses doing over a million a year that are looking at AI search.
They've asked why a competitor keeps showing up when a buyer asks an AI who to use. By the end of two live sessions you'll have the answer as a scorecard: which of the six signals the site is failing, which competitor is being named instead, and the fix in order. A document that goes into the next board deck.
Midday Eastern. Below.
Source: Webinar bank v2
Reason to buy: SOP-30's high-income messaging: exclusivity, time efficiency, sophisticated results. The ICP runs to $1B; nothing else in the bank talks to the top of it, and at that size the argument is portfolio risk, not a tactic.
Past 10 million, AI search is a portfolio decision.
If your business does over ten million a year and you're looking at AI SEO, this is for you.
At that size you're not choosing a tactic, you're deciding how much of your demand stays rented. Paid is rent, and the rent is up 72 percent since 2022. Two live sessions on the channel nobody can price you out of, run against your own site, with the people who run it for QuickBooks, Weber and HelloFresh. Bring your head of marketing.
90 minutes a day, live. Below.
Source: Webinar bank v2
Reason to buy: Straight off the deck's day-two triage slide. Three of the four problems a business can have are not citation problems, and the event says so on camera, including when the answer is not us. For an ICP whose first fear is being sold to, an ad that promises to rule you out is the most credible one in the bank.
Three of your four possible problems aren't citation problems.
If your business does over a million a year and you're looking at AI SEO, this is for you.
If impressions and clicks are both down, your foundations are off. If impressions held and clicks fell, the answer is taking the click. If traffic is growing and pipeline isn't, you have a conversion problem, and no framework fixes that. Only the fourth, named nowhere when a buyer asks, is what SOURCE was built for. Two live sessions, and I'll tell you which one you have, on camera, even when the answer is not us.
Live only. Below.
Source: Webinar bank v2
Reason to buy: The deck's deal, verbatim in spirit: four artefacts the attendee writes down themselves and keeps whether we ever speak again. It is the most concrete answer in the bank to 'what do I actually get', and it sells the room without a promise about results.
You leave with four things in your own handwriting.
If your business does over a million a year and you're looking at AI search, this is for you.
Your Mirror card: what the machines say about your business, dated, every error listed. Your rent number: what you pay a year for traffic you don't own. Your sub-question list, generated by the system that decides your sale. And a six-question card to send whoever you currently pay. Under half an hour of writing across two sessions, and you keep all four whether we ever speak again.
12:00 Eastern. Below.
Source: Webinar bank v2
Reason to buy: The deck's closing argument, lifted for cold. Real urgency without a countdown: the cost of waiting is stated as a year of compounding that goes to the competitor the machine already names, which is true and checkable by anyone who runs the prompt.
You are going to pick one of two pains.
If your business does over a million a year and you're looking at AI search, this is for you.
The first is doing something: two live sessions, a slightly awkward conversation with whoever signs off the budget, and admitting this needs to be somebody's actual job. The second is next August: the same three prompts, the same competitor named in all of them, and twelve months of compounding that went to them instead of you. One weighs a few ounces. The other gets heavier every month you leave it.
Live only. Below.
Source: Webinar bank v2
Reason to buy: The deck's six-question card, given away in the ad. For the ICP's private question, 'am I being ripped off', this hands over the instrument instead of the accusation, and it pairs with W43 for the already-paying segment.
Six questions to send whoever you pay for SEO.
If your business does over a million a year and you're looking at AI search, this is for you.
Does a named human with a real bio appear on your about page. Has an independent publication written about you in the last twelve months. If your site loaded with no scripts, would the copy still be there. Do you know last month's AI-referred traffic. Do you publish anything no competitor could have written. Do you know the search intent of the pages you build. Count the yeses. Day one gives you the card and what a good answer sounds like. Day two shows you what to do about the noes.
Link below.
Source: Webinar bank v2
The gap SOP-04 opens. Five angles get a 90-second version, which is the 60 plus two beats. The 60 itself is not reprinted here: it is already above under Talking head, cold, and printing it twice made these five look like five more films than there are.
The 30 and the 60 for this angle are in Talking head, cold above. Film those first, then stay on camera and add the two beats below. Do not re-shoot the front.
Beat 7, proof. A live AI answer naming two competitors, streaming unedited, no speed-up.
Beat 8, the objection this angle raises. "Our customers aren't using AI." They will not tell you they are, and there is no line in your analytics for the customer who never arrived. That is the whole point of the angle.
SOP-04 is what opens the gap: a longer cut earns its length with proof and with the objection the angle provokes, not with more of the argument. Everything before beat 7 is identical to the 60, which is why it is not printed twice.
The 30 and the 60 for this angle are in Talking head, cold above. Film those first, then stay on camera and add the two beats below. Do not re-shoot the front.
Beat 7, proof. The seoClarity figure on a plain card: 90% of AI Overviews cite at least one page from the organic top 10, and more than half cite the number one result (432,000 keywords).
Beat 8, the objection this angle raises. "So SEO is dead." The opposite. Ranking is the entry fee, it gets you into the pool and it does not decide which one to three names go in the sentence.
SOP-04 is what opens the gap: a longer cut earns its length with proof and with the objection the angle provokes, not with more of the argument. Everything before beat 7 is identical to the 60, which is why it is not printed twice.
The 30 and the 60 for this angle are in Talking head, cold above. Film those first, then stay on camera and add the two beats below. Do not re-shoot the front.
Beat 7, proof. Cost per lead on Google Ads, $40.74 to $70.11 between 2022 and 2025, WordStream/LocaliQ, as two numbers on screen with the source line under them.
Beat 8, the objection this angle raises. "So you are telling me to stop running ads." No, and we do not even do paid. Put the two numbers next to each other and decide with them in front of you.
SOP-04 is what opens the gap: a longer cut earns its length with proof and with the objection the angle provokes, not with more of the argument. Everything before beat 7 is identical to the 60, which is why it is not printed twice.
The 30 and the 60 for this angle are in Talking head, cold above. Film those first, then stay on camera and add the two beats below. Do not re-shoot the front.
Beat 7, proof. The three toolkit documents as real pages, scrolling, not a mockup.
Beat 8, the objection this angle raises. "I have done a course like this." Name what is handed over on day two and what it does after the room closes. A course ends; a document you keep does not.
SOP-04 is what opens the gap: a longer cut earns its length with proof and with the objection the angle provokes, not with more of the argument. Everything before beat 7 is identical to the 60, which is why it is not printed twice.
The 30 and the 60 for this angle are in Talking head, cold above. Film those first, then stay on camera and add the two beats below. Do not re-shoot the front.
Beat 7, proof. The shortlist argument said plainly: the names are chosen before anyone speaks to a seller, and the search that decided it is one you will never see.
Beat 8, the objection this angle raises. "We get most of our work through referrals." A referral still gets checked, and the check is now the same machine writing the shortlist.
SOP-04 is what opens the gap: a longer cut earns its length with proof and with the objection the angle provokes, not with more of the argument. Everything before beat 7 is identical to the 60, which is why it is not printed twice.
No face, no film day. 12 to 22 seconds, one idea per card, sound off by default.
Reason: the cleanest one-line statement of why this is not ranking. Perfect for text, because it is an idea rather than a number.
Position 8 used to still be a business.
There is no page two of an AI answer.
You are named, or you are not there.
B-roll: an AI answer with exactly three names in it. Hold on the three.
Two live days on getting named.
September 23 and 24. Live only, no replay.
CTA card, hold 3s. webinar.studiohawk.com.
Source: Formats
Reason: the gym analogy. The one reason that names what the buyer already suspects about their last agency without insulting them for buying it.
You bought SEO and got a list of tasks.
Blogs. Meta titles. A monthly report.
B-roll: a real deliverables list scrolling. Nothing dramatic.
That is a list of exercises, not a programme.
Nobody told you what it was building toward.
2 days. The whole programme.
CTA card, hold 3s. Sep 23 and 24, live only.
Source: Formats
Reason: the shortlist maths as a deadline argument. Three numbers in sequence, which is exactly what a text reel is for.
Buyers build a shortlist on day one.
95% of winners were on it.
Number card, 2.2s minimum. Hold longer if the cut allows.
The shortlist is now written by a machine.
You are on it before you know there is a deal.
2 days on getting on the list.
CTA card, hold 3s. Sep 23 and 24.
Source: Formats
Reason: two sourced numbers, one landlord. Pure text format, because numbers read faster than they are heard.
Your ads did not get worse.
Cost per lead, 2022: $40.74
Number card. Source line beneath in 400 weight: WordStream.
Cost per lead, 2025: $70.11
Same layout. The jump does the work.
And paid clicks are down 68% where AI answers.
Source line: Seer Interactive, 2025.
The rent went up. The street got quieter.
Same landlord. Build the channel you own.
CTA card, hold 3s.
Source: Formats
The best format this funnel has. A date, a time and a price are read faster than they are heard, and none of them change inside a cohort. The date bar along the bottom is the entire monthly refresh.
Eight files, one date bar, and the monthly refresh is that strip. Run S1, S3 and S6 as the opening three: a flat statement, a proof screenshot and the scarcity. S7 is the one to test against S1 for cold, because a price-led hook either strips out tyre-kickers or strips out serious buyers, and the answer is not predictable from here.
Source: Formats
Answers 'what do I actually get for two days' with an agenda, which is the objection the ticket does not clear.
Reason: the single biggest objection to a paid event is not the ticket, it is the two days. This carousel answers "what do I actually get for that time" with an agenda, which no video does as well because the reader wants to scan it.
2 days is a lot to ask. Here is exactly what is in them.
Hook card. Names the objection instead of dodging it, per SOP-27.
Day one: why your rankings can look fine while the traffic goes flat, and what replaced them.
The citation map: which businesses AI names in your category, and the 6 signals that decide it.
The rent ledger: what you are paying a year for traffic that stops the day you stop.
Day two: the build. Which formats to make, in what order, with the study behind the order.
How to brief it, whether you have an in-house team, an agency, or neither.
Live Q and A. Not a webinar with the questions turned off.
September 23 and 24, 12:00 to 1:30 PM ET. One cohort a month, live only, no replay.
CTA card. webinar.studiohawk.com. The date is the accent.
Source: Formats
The same six proof-led pieces the call board carries. They are funnel-agnostic, they were always going to be filmed once for both, and they are what takes the post-registration pool to the library size SOP-02 asks for without another shoot. Credibility does not open a cold piece and does not carry one on its own.
The reason: the agency's best client arrived the exact way the agency tells clients they should be arriving. No ad, no referral, no conference handshake. A machine that had never spoken to StudioHawk decided they were the name worth saying, and one of the largest companies on earth acted on it.
"The best client we never pitched arrived through a chatbot. Samsung. No ad, no referral, nobody in the room who knew us."
"If your business does over a million a year, this is how AI search picks who gets named."
"Somewhere between a question typed into a chat box and the answer that came back, a machine decided we were the name worth saying. That is the entire thing we do for clients, and it is how we got the biggest one on our own list. On the audit we show you what it would take for that to happen in your category."
B9, then B1.
Why it is first: this is the strongest credibility story in the whole arsenal and it is currently used nowhere. It is proof and demonstration in the same sentence, and it pre-empts the "do you actually do this yourselves" objection before anyone raises it.
The reason: separates the agency from everyone repeating industry assumptions. The ranking patents, the antitrust testimony, 2,500-plus pages of leaked API documentation, all 182 pages of the rater guidelines, then tested against 1.2 million AI referral sessions across 600-plus businesses.
Voiceover over the documents on screen, one at a time. Read each line as its document appears.
"Everybody has a theory about AI search."
"When your business does over a million a year, a theory isn't good enough. So we read what Google actually wrote down."
"Its ranking patents."
"Its testimony in the US antitrust trial."
"More than 2,500 pages of its leaked internal search documentation."
"Its search quality rater guidelines, cover to cover."
"Then we checked it against our own study: 1.2 million AI referral sessions across 600 businesses."
"So when we tell you how AI search works, it comes from what Google wrote down or from our own data. Not from guesswork."
Optional, audit version only. Record it as a separate take and leave it off anything running as Hammer Them:
"Free audit, 30 minutes, and you keep the plan."
B1 throughout, B4 at the close.
The reason: the framework has a witness. Lawrence spent six years as a contracted human rater applying the same Search Quality Evaluator Guidelines the six-signal framework is built on.
Lawrence to camera. "For 6 years, Google and Bing paid me to grade their results. Same 182-page manual the whole industry speculates about. I did not have to guess what it says, I had to apply it." "If your business does over a million a year and you're looking at AI search, here's why that matters." Then Harry: "That is who built the scorecard we run on your site."
B1 under Lawrence's line.
Note: this is a second face in the library, which SOP-25 supports for the second layer. It also makes the agency look like a firm rather than a founder, which is the objection sitting under "we tried SEO before".
The reason: a single quote does the entire category reframe. "We do not understand documents. We fake it." Google, Q4 Search All Hands: Ranking, December 2016 (Eric Lehman), shown as evidence in US v. Google.
Voiceover. Show the quote as a full-screen card, credited underneath: Google, Q4 2016 Search All Hands presentation, shown as evidence in US v. Google. Read it exactly as written:
"We do not understand documents. We fake it."
"That's from Google's own internal presentation in 2016, shown as evidence in the US antitrust trial."
"It shows ranking has long leaned on how people react to pages, not just on what the pages say. And Google says its AI answers are rooted in those same core ranking systems."
"If your business does over a million a year, don't just work on your pages. Work on how people respond to you."
B2, then B1.
Warning: quote it exactly and credit it exactly. The strength of this piece is that it is verifiable, and paraphrasing it destroys the only thing it has.
The reason: for the segment that has heard enough talking. Clarks and Woodbury, real screens, cursor moving, numbers on the card as they appear.
Voiceover, kept short. Real dashboards on screen, cursor moving. Put each figure on screen with its metric and time period as it is said, and label them as individual client results.
"Clarks. Number one for school shoes at peak season. Organic revenue up 101 percent, year on year."
Beat.
"Woodbury Furniture. Branded clicks up 93 percent, year on year. Referring domains up 52 percent."
Beat.
"For businesses doing over a million a year, that's what search can return. Now it has to win in AI search too."
Optional, audit version only. Record it as a separate take and leave it off anything running as Hammer Them:
"Free audit below."
B8 throughout, B10 as the final card.
SOP-02 and SOP-06, applied to the two-day event instead of the booked call. Sixteen vertical pieces across four windows: six before they register, six between registering and the room, two between day one and day two, and two for no-show recovery. Full library and the campaign build on the webinar Hammer Them page.
"Straight answer, because you are wondering. Is the 2 days a pitch?"
"If your business does over a million a year and you're looking at AI search, here's the honest answer."
There is an offer at the end of day two. I am telling you that now so you can decide with it in front of you instead of finding out at the end. Everything before it is the method, the same 6 signals we grade paying clients against, and the toolkit is yours either way. Most events like this do not say that upfront, which is exactly why they feel like a wasted afternoon.
"Midday Eastern. Live only."
Kills: "this is a three hour ad". Screen: the agenda on one card while you say what the offer is. No urgency in the voice on the last line, it is information.
"If you want to know what you are actually getting for 2 days, here it is."
"It's built for businesses doing over a million a year that are looking at AI search."
Day one is the diagnosis. You run three prompts on your own business and see what the machines say and who they name instead of you, you work out your rent number, and you leave with the six questions to send whoever you pay. Day two is the fix: SOURCE, six pillars in the order they go in, taught against your own homework, and the toolkit, three Claude Skills that run it on your site, handed over before the offer, not after it.
"Midday Eastern, live only."
Kills: "what is this actually". Screen: the two agendas side by side, then the four artefacts as real cards and the three Claude Skills by name. This is the highest-intent piece in the pre-registration set, give it the most budget.
"Why isn't this free? Fair question, and the answer is not what you think."
"If your business does over a million a year and you're looking at AI search, it'll make sense."
Free events are half empty, because nothing costs anything to skip. What we charge does not cover the time and is not meant to. It is there so the people in the room are the ones who actually turn up, which means I can teach at the level you need instead of the level a cold room needs. If the ticket is the reason you do not come, this was never going to be for you anyway.
"2 days, live only."
Kills: "what is the catch". Screen: nothing but Harry. This is a trust piece and a graphic weakens it. Say the last sentence flatly, without challenge in the voice.
"Would this even work for my business? It is the question I get most, so here is the honest version."
"Short version: if your business does over a million a year and you're looking at AI search, yes."
We run this for a phone case brand, a shoe retailer, a race track and a bookkeeping firm. The 6 signals are the same in all four. What changes is which one is broken. The one thing that does matter is scale: if you are doing at least a million a year you have enough happening for this to move money. Under that, come anyway, but the fixes will take longer to show.
"Midday Eastern. "
Kills: "this is for bigger companies than me" and "this is for e-commerce only". Screen: four category cards, no logos. Naming categories rather than brands lets them find themselves in the list instead of being impressed by it.
"You already have someone doing search. So why sit through 2 days about it?"
"If your business does over a million a year and you're looking at AI search, here's why."
Because you are about to be able to grade them. 2 days from now you will know which of the 6 signals your site is failing and which of them your agency has actually touched. That is either the most reassuring thing that happens to you this month, or it is the conversation you have been putting off. Either way you stop guessing, and I am not going to spend 2 days telling you to fire anyone.
"Midday Eastern, live only."
Kills: "we are covered". Screen: the six signal scorecard with two ambers. Do not attack the incumbent, the corpus is clear that only 8% say it out loud even though most are thinking it. Hand them the question, do not ask it for them.
"It is midday Eastern, both days, and there is no recording. Here is why, because it is a fair thing to be annoyed about."
"If your business does over a million a year and you're looking at AI search, it's worth being there live."
A replay turns a room into a video, and a video gets half watched at one and a half speed while you answer email. I would rather have 40 people who are actually there than four hundred who meant to watch it. You can ask questions, and you will get answers, which is the entire reason to do it live.
"Midday Eastern. If that genuinely does not work, there is a cohort every month."
Kills: "I will catch the replay", which is the single biggest reason a registrant never becomes an attendee. Screen: a clock and the two dates, nothing else. This one also runs post-registration, it is the only piece in the set that serves both windows.
"You registered. Do one thing right now, before you close this."
"If your business does over a million a year and you're looking at AI search, you're in the right place."
Put both days in your calendar, block 90 minutes each, and mark them busy so nothing gets booked over the top. Not a reminder, an actual block. The people who do not show up are almost never the people who changed their mind, they are the people who got a meeting dropped on the same slot 3 weeks later.
"Two blocks. 90 minutes each. Midday Eastern."
Kills: the calendar conflict, which is the most common cause of a no-show and the easiest to prevent. Screen: a real calendar, blocks being dragged in, marked busy. Serve this within an hour of registration and again the day before. Shortest piece in the set, keep it under 45 seconds.
"Come with something to work on, or the 2 days will be interesting instead of useful."
"If your business does over a million a year, bring the site you want found in AI search."
Bring your own site, and bring the three search terms you would most want to be recommended for. Not keywords, the sentences a real person would type. We grade live against the 6 signals, and if you have those three ready you will leave with your own scorecard rather than an example of one.
"Three terms, your own site, midday Eastern."
Kills: passive attendance, which is the thing that makes people drop off halfway through day one. Screen: a notes app with three sentences typed in it. Making them prepare something is itself a show-rate lever, per SOP-18.
"If someone else runs your marketing, forward them this and get them in the room with you."
"In a business doing over a million a year, AI search often isn't one person's job."
The reason is boring and it is the whole thing. You will hear the 6 signals and decide what matters. They will hear the same 2 days and know which ones your site is failing, because they are the one inside it. Sitting through it separately is how a good plan dies in a handover. Sitting through it together is how you leave day two with the same list.
"Both of you. Midday Eastern."
Kills: the handover gap. Screen: two seats. This is the owner and marketing manager pairing from the call data, applied to the room instead of the script, and it raises attendance twice over because two blocked calendars are harder to overwrite than one.
"Here is exactly what you get and when, so nobody dangles it."
"It's built for businesses doing over a million a year that are looking at AI search."
The three Mirror prompts are in your confirmation email now. Run them tonight and write down what comes back, named, missing or wrong. After day one the homework sheet lands at the hub, pre-filled with your prompts. On day two the toolkit, three Claude Skills, is handed over before the offer, and the slides for both days follow after. Nothing is held back for the people who book.
"Midday Eastern."
Kills: "I will get the materials anyway" and "what is actually in this". Screen: a three-row timeline card (now, after day one, day two). Matches the deck: the toolkit is handed over on day two before the offer, the prompts are the only thing you get up front. Astra flagged the old version as contradicting the nurture; the deck settles it.
"6 minutes of homework, and it will probably annoy you."
"If your business does over a million a year, it shows where you stand in AI search."
Open ChatGPT. Ask it who it recommends for the thing you sell, in your city. Then ask it why. Then ask it what it would take to be on that list. Write down what comes back. That is your starting position, and on day two you will fix the exact gap it just described to you. Almost nobody does this and it is the difference between watching and working.
"Three prompts. Midday Eastern."
Kills: showing up cold. Screen: the three prompts typed live, answers streaming, unedited, including the part where it names a competitor. Do not speed it up. This is the product demonstrating itself and it is the strongest asset in the post-registration set.
"One number, so the 2 days feel worth 90 minutes of your week."
"If your business does over a million a year and you're looking at AI search, this is for you."
Nine and a half billion visits a month across the AI tools now, up 70 percent in a year. That is Similarweb measuring it, not us. We measured the other half: 1.2 million AI referrals across 600 businesses, and which pages actually get cited. That is what the 2 days is built on. Not opinion, and not a theory about where this is going.
"Midday Eastern."
Kills: "is this speculative". Screen: the Similarweb attribution as a plain source card, then the Format Leverage bar chart. Attribute Similarweb out loud every time, the strength of the number is that it is someone else measuring a market rather than a vendor measuring itself. No animation on the chart.
"Day one was the diagnosis. Day two is the half that changes anything."
"If your business does over a million a year and you're looking at AI search, don't miss it."
On day one you found out which of the 6 signals your site is failing. Day two is what to do about each one, in the order that matters, and the part nobody teaches: how to build a page a machine will quote instead of skim. If you stop at day one you have a diagnosis and no treatment, which is genuinely worse than not knowing, because now you will think about it every week.
"Midday Eastern. Same link."
Kills: the day one to day two drop, which is the steepest in a two day event and currently has no creative against it. Screen: yesterday's scorecard with the red rows, then today's agenda. Serve the evening of day one and again ninety minutes before day two.
"If you actually did the exercise yesterday, you have a half-built asset sitting there."
"For a business doing over a million a year, that's the start of your AI search plan."
You mapped your 6 signals and found the two that are red. Today we take them and build the fix live, on your own site, in the session. That is not a thing you can catch up on afterwards, because the whole point is doing it while someone who does this every day is watching.
"Midday Eastern. Bring what you made yesterday."
Kills: "I got the gist". Screen: a half-completed scorecard, honestly half completed. Loss aversion is the right lever here and it only works because it is true, they really do have unfinished work.
"You booked day one and something got in the way. Happens, and there are two ways out of it."
"If your business does over a million a year and you're looking at AI search, take one of them."
Day two is still on, midday Eastern, and it stands on its own better than you would expect, because it is the practical half. Or tell us and we will move you to next month's cohort, no charge twice. What I would not do is nothing, because the scorecard is already in your inbox and it will sit there unread until this is in a calendar again.
"Day two, midday Eastern. Or reply and we will move you."
Kills: the quiet write-off after a missed session. Screen: the two options as two cards, nothing else. HARRY, CONFIRM BEFORE FILMING: this promises a free move to the next cohort. It is the right offer and it costs nothing on a low-priced ticket, but it is an operational commitment and it is not mine to make. Say the word and it stays, say no and the line comes out.
"You missed it. There is one every month, and the honest question is whether you will make that one."
"If your business does over a million a year and you're looking at AI search, make that one."
Nothing about your site changed while you were not there. The pages a machine cannot read are still unreadable, the competitor being named instead of you is still being named. That is not a guilt trip, it is just the situation, and it is the same situation next month except a month further in. Same 2 days, same price, same live only.
"Next cohort is in the link. Block it this time."
Kills: the drift from missed to forgotten. Screen: the next dates. Flat delivery, no reproach in the voice, the line about nothing having changed does the work on its own and it stops working the moment it sounds like a telling off. Serve for fourteen days after the missed cohort, then stop.
Shoot once, reuse everywhere. The full-room footage matters more on this funnel than any other, because it shows the buyer the thing they are actually buying.
What it is: Wide and mid shots of Harry presenting to a full room. Cutaways of the audience, not just the speaker.
Where it goes: Use it under any claim about authority, or about the two-day event being a real room rather than a webinar deck. It is the best asset the event funnel has because it shows what the buyer is buying. Do not use it under a results or data claim: a full room proves attention, not outcomes, and pairing it with a number reads as misdirection.
What it is: Any usable footage from a previous run of the two-day event, including the chat and the Q and A.
Where it goes: The strongest possible proof for a paid event, because it shows the thing itself rather than a claim about it. Blocked until a cohort has been filmed with permission to use it, so check before promising it to an editor.
What it is: Harry on air or quoted, with the outlet's name legible. One clean frame per outlet.
Where it goes: Third-party credibility, and it survives sound off. Two seconds, middle third. Never open with it, and never cut three outlets together: a montage of logos reads as an agency sizzle reel, which is exactly the register SOP-35 warns against.
What it is: The wall, or one trophy being handed over. Forty-plus awards exist. Use one shot.
Where it goes: Middle third of a piece answering 'are you actually different'. SOP-35 is explicit that the bigger the claim the lower the quality of the person it attracts, and awards are the easiest thing on this list to overdo. One frame, once, per piece.
What it is: 120-plus specialists across three countries. Real desks, real screens, nobody staged pointing at a laptop.
Where it goes: Under any line about being a firm rather than a founder, which is the objection sitting under 'we tried an agency before'. Also the safest filler when a script needs a cutaway and nothing else fits.
What it is: A live AI answer, a real SERP, a real client dashboard, a cursor that moves like a person's.
Where it goes: Everywhere. The highest-value footage on this list and the only category that expires: re-shoot monthly, because the answers change and a stale screenshot becomes a liability.
What it is: The 182-page rater guidelines, the 2,500-page API leak, antitrust exhibits, an open ranking patent.
Where it goes: Under any claim about how the machines decide. The only footage that proves someone read the source, it costs nothing to capture, and no competitor has it.
a slow scroll through the actual documents. All 182 pages of Google's Search Quality Evaluator Guidelines. The 2,500-plus pages of leaked Content Warehouse API documentation and its 14,014 attributes. The internal Google slides and sworn testimony from the US antitrust trial. A ranking patent, open, with the title visible.
Why it works: every agency says "we know how Google works". This is the only footage that proves someone read the source. It costs nothing, it cannot be faked convincingly, and it makes the next claim in the piece land as fact rather than opinion.
Where it goes: under any claim about how the machines decide. Specifically the "how we pull the citation gap" piece and "what the free audit actually contains".
that sentence, alone, as a full-screen card, credited beneath it: Google internal presentation, surfaced in the US antitrust trial. Then cut to Harry.
Why it works: it is Google saying the quiet part on the record, and it reframes the whole category in one line: the system measures the reaction around a document at least as much as the words inside it. Nobody in the market is using it.
Where it goes: the strongest possible opener for a second-layer piece, and the best single card in the library for a static reel.
Lawrence Hitches to camera, thirty seconds. He spent six years as one of the contracted human raters who grade results for Google and Bing against the Search Quality Evaluator Guidelines the framework is built on.
Why it works: this is the single most defensible credibility claim the agency owns and it is currently used nowhere. Not "we studied the guidelines", but "one of us was handed them and paid to apply them, for six years". It turns the six-signal framework from a marketing construct into something with a witness behind it.
Where it goes: the "what the free audit actually contains" piece, and it deserves its own piece. See C3 below.
the Format Leverage ranked bar chart, static, five bars, held for four seconds. Source card beneath: StudioHawk, 24 August 2026, 1,203,748 AI referral sessions across 600-plus businesses and 7.5 million classified pages.
Why it works: original research, published, quotable by name. A plain chart reads as data; an animated one reads as an ad, so do not animate it.
Where it goes: anywhere a format or content recommendation is made.
the manuscript or proof copy on a desk, hands turning pages, the notes section with its citations visible. Two or three seconds, no lingering.
Why it works: a book is the oldest credibility shorthand there is and it survives sound-off. It also quietly answers "is this person actually an authority or just running ads".
Where it goes: as a two-second cutaway inside any long-form piece. Never as a hook, because leading with a book reads as selling a book.
the foreword page, with the author's line visible: the founder of iProspect, the first search engine marketing firm, which grew into a global agency of 8,000 people across 93 markets.
Why it works: borrowed authority from the person who invented the category, and he wrote it voluntarily. One card, no voiceover needed.
Where it goes: long-form layer only. It needs the context of a longer piece to mean anything.
one shot, not a montage. Forty-plus industry awards, Forbes 30 Under 30, B&T Entrepreneur of the Year, and Agency Leader of the Year at the US Search Awards 2026 for Sophie Brannon, who leads the US arm.
Why it works: it is real and it is checkable.
The warning matters more than the asset: SOP-35 is explicit that the bigger the claim, the lower the quality of the person it attracts. Awards persuade peers and impress nobody who is deciding whether to spend money. Use one card, once, in the middle of a piece, never as a hook and never as a sequence.
Where it goes: the "we tried SEO before and it didn't work" objection piece, where the question underneath is "are you actually different".
a real account, real numbers, cursor moving, no zoom-and-swoosh. Clarks: number one for "school shoes" at peak season, first-page visibility on 90 percent-plus of targets, 101 percent year-on-year lift in organic revenue. Woodbury Furniture: referring domains up 52 percent, branded clicks up 93 percent year on year, 40-plus editorial placements including the AFR and news.com.au.
Why it works: a moving cursor over a real dashboard is the cheapest proof-of-life signal in direct response, and both of these results are already published in the book, which means they are cleared.
Where it goes: under "where the 621 percent came from" and every objection piece.
a real prompt, typed live, where the answer names a StudioHawk client. Let it stream. Do not speed it up and do not cut the pause before the names appear.
Why it works: it is the product demonstrating itself. Everything else on this page is a claim about a result; this is the result happening on camera.
Where it goes: everywhere. This is the highest-value single asset on the list and it should be re-shot monthly, because the answers change and a stale screenshot is a liability.
a plain quote card. "The team came up with creative PR and SEO campaigns that got people actually talking about our brand." Ashlie McKinnon, General Manager, Woodbury Furniture.
Why it works: it is the one named, attributed client quote already published in the book, so it needs no fresh approval. Every other testimonial in this funnel is still blocked on getting quotes in writing; this one is not.
Where it goes: the testimonial carousel on the formats page, which is otherwise entirely blank, and as a mid-piece card in the objection layer.
Dimensions, safe areas, type and colour, once, for every format on this page. Nothing here gets filmed.