Webinar ads, taken straight out of the deck.

Instagram took 2.5 years to reach 100 million users. TikTok took 9 months. ChatGPT took two.

Three figures on screen, one at a time. Small source line: UBS, reported by Reuters.

If your business does over a million a year and you're looking at AI SEO, this is for you.

2 months. That's how fast the place your customers ask questions changed, and most businesses have never once checked what it says about them. I'll show you how to check, and what to do about the answer.

2 days live, 90 minutes each. Link below.

6 in 10 American adults read AI search summaries. Most of them would never tell you they use AI.

Flat. Source line on screen: Pew Research Center, Americans and AI, June 2026.

If your business does over a million a year and you're looking at AI SEO, this is for you.

That's why this feels invisible. Nobody rings to say they picked your competitor because an AI said so. There's no line in your analytics for the customer who never arrived. It just quietly stops happening.

2 days live, 90 minutes each. Link below.

Six in ten American adults read AI search summaries, and most of those six would never describe themselves as an AI user.

If your business does over a million a year and you're looking at AI SEO, this is for you.

That's Pew, this year. It's also why this change is so easy to miss from inside a business. Your customers aren't announcing it. They're just asking an AI first, getting three names, and calling one of them.

There's no report for the customer who never arrived. No line in analytics, no lost-deal note, no bad review. The first time most owners find out is when a quarter comes in soft and nobody can say why.

Underplayed. Do not dramatise; the fact is enough.

So over two live sessions we make it visible. We run your category live, in the room, so you see what the machine currently says when someone asks who to use. Then the framework for changing it, the same one we run for QuickBooks and Weber.

90 minutes a day, and the whole toolkit is yours to keep.

12:00 to 1:30 Eastern. Live only, no replay, one cohort a month. Below.

Impressions held, clicks fell? Here's what happened. You didn't lose a ranking. You lost the click.

If your business does over a million a year, here's what AI search means for you.

When Google shows an AI Overview, people click a normal result about 8 percent of the time. Without one, fifteen. That's Pew's behavioural study. Same position, half the traffic, and nothing in your rankings report changed to warn you.

On screen: 15% then 8%.

2 days live on what to do about it. Below.

Do this before the ad ends. Open ChatGPT and ask it three things about your own business.

Phone in hand, thumb typing, screen hidden.

If your business does over a million a year, the answers show where you stand in AI search.

One: best whatever you sell, in your city, with citations. Two: who should I hire for the thing you do, and why them. Three: what do you know about your brand. Write 1 word for each. Named, missing, or wrong. Most businesses come back missing, and that's the whole reason for these 2 days.

Bring your three answers. Below.

Recognition in AI is not recall, and the difference is worth more than any SEO ranking you hold.

If your business does over a million a year and you're looking at AI search, this is for you.

Here's the test everyone runs: ask an AI what it knows about your company. It comes back with something reasonable and you feel fine. Almost everybody passes that. You've been online for years, of course there's something in there.

Here's the test your buyer runs: best whatever you sell, for whoever they are, in their city. Nobody mentioned your name. The machine had to pick you out of your entire category and put you in a sentence. That's a completely different asset, and most well-run businesses do not own it.

Over two 90 minute sessions I'll show you how the engines decide which two or three businesses go in that sentence, we'll run your category live in the room, and you'll leave with the framework and the whole toolkit.

90 minutes a day, and it's yours to keep.

12:00 to 1:30 Eastern. Live only, no replay. Below.

There is no page two of an AI answer.

Hold. Let it sit before the next line.

If your business does over a million a year and you're looking at AI SEO, this is for you.

Old search had ten winners on page one and a long tail of consolation traffic underneath. An AI answer names 1 to 3 businesses and stops. Nobody scrolls to find the one the machine left out. If you're not in the sentence, you weren't in the running, and you'll never see the search that decided it.

2 days on getting into the sentence. Below.

Ten winners just became one to three. That's the whole change, and it happened without an announcement.

If your business does over a million a year, here's what AI search means for you.

Page one of Google had ten results, and even position eight got something. There was a consolation prize. An AI answer names 1 to 3 businesses in a sentence and then it's finished. There is no page two. Nobody scrolls to find the business the machine left out.

And you'll never see it happen. There's no impression, no click, no line in a report. Somebody asked, three names came back, one of them got the call. If it wasn't you, nothing in your analytics will ever tell you.

Flat. This is the fear beat, so underplay it.

Over two live sessions we go through exactly how those one to three get chosen, run your own category live in the room so you can see where you sit, and hand you the framework we run for QuickBooks, Weber and HelloFresh.

90 minutes a day, toolkit included.

12:00 to 1:30 Eastern. Live only, one cohort a month. Below.

Ask an AI who to hire in your category. Read the names it gives back. That's your real competitor list.

If your business does over a million a year and you're looking at AI SEO, this is for you.

Not the one on your whiteboard. The machine just wrote it, from the same source material your buyers are reading, and it's rarely who you think. Sometimes it's a business you've never heard of. Sometimes it's the one you stopped worrying about 2 years ago.

2 days on taking that position back. Below.

What if the AI mentions your business, but mentions you for completely the wrong thing?

If your business does over a million a year and you're looking at AI SEO, this is for you.

It happens more than the missing case, and it's worse, because it looks like a win. You're in the answer. You're just in it as the budget option, or for the service line you've been trying to shut down for 2 years, or with a description of your business that stopped being true in 2022.

That is a positioning problem wearing a visibility problem's clothes. No amount of technical SEO fixes it, because the machine isn't reading your intentions. It's reading what everybody else has published about you, and that's a different job with a different method.

Over two live sessions we go through how an answer about your brand actually gets assembled, why it gets things wrong, and the specific work that changes it. Then you run it on your own business in the room.

90 minutes a day, and you keep the toolkit.

12:00 to 1:30 Eastern. Live only, one cohort a month. Below.

Your cost per lead is up 72 percent since 2022. And on the same searches, paid clicks are down 68 percent.

Two figures on screen. Sources in small type: WordStream, Seer Interactive.

If your business does over a million a year, here's what AI search means for you.

$40.74 to $70.11, on average. The rent went up and the street got quieter, and it's the same landlord doing both. That's not an argument for turning ads off. It's an argument for stopping treating one rented channel as the whole portfolio.

2 days on building the one you own. Below.

The rent went up. The street got quieter. Same landlord.

If your business does over a million a year, here's what AI search means for you.

Average cost per lead on Google Ads climbed 72 percent between 2022 and 2025, $40.74 to $70.11. Over the same period, paid clicks fell 68 percent on searches where an AI Overview shows up. Both ends of the lease got worse at once.

Sources on screen throughout this beat.

When organic slides, most businesses fall back on paid, because it's fast and measurable. But you don't own that traffic, you rent it. It works the day you pay and stops the day you stop, and someone else sets the price.

Over two live sessions you'll do a ninety-second exercise on your own numbers, work out what your annual rent actually is, and then spend the rest of the time on the channel nobody can price you out of. Framework and toolkit included.

I'm not telling you to turn the ads off. I'm telling you not to run one rented channel as the whole portfolio.

12:00 to 1:30 Eastern. Live only, no replay. Below.

A 60-second exercise that beats most quarterly reviews. Here it is.

If your business does over a million a year and you're looking at AI search, this is for you.

Three columns. Rented: paid search, paid social. It works the day you pay and it stops the day you stop, and the price is set by someone else. It's gone up 72 percent since 2022.

Borrowed: marketplaces, platforms, somebody else's audience. Real customers and real revenue, with a landlord who can change the terms on a Tuesday. Owned: your site, your list, and your brand travelling on its own. Slowest to build, fastest to compound, and the only one nobody can price you out of.

Now put your actual numbers against the three. For most businesses it's almost all rented, a bit borrowed, and a column three that hasn't been touched in years, which was survivable when search was still ten blue links and before the AI era.

Two live sessions on building column three, with the framework we run for QuickBooks and Weber and the toolkit to keep going after.

12:00 to 1:30 Eastern. Live only, no replay.

Anyone telling you SEO is dead hasn't read the data. Here's what it actually says.

If your business does over a million a year and you're looking at AI search, this is for you.

90 percent of Google's AI Overviews cite at least 1 page from the organic top ten. More than half cite the number one result itself. 97 percent cite something in the top 20. That's a 432,000 keyword study by seoClarity. AI search is built on top of SEO, not instead of it.

Which is exactly where businesses get caught. Ranking is the entry fee. It gets you into the pool the machine draws from. It does not decide which one to three names go in the sentence, and that second decision runs on different signals that most agencies have never had to work with.

Over two live sessions we go through those signals one at a time, six of them, and you'll run your own site against each. The framework we use for QuickBooks, Weber and HelloFresh, and it's the one Samsung found us through.

90 minutes a day, toolkit yours to keep.

12:00 to 1:30 Eastern. Live only, no replay. Below.

2 people join the same gym. Same equipment, same fees, same 12 months. One changes shape, one doesn't.

If your business does over a million a year and you're looking at AI search, stay with this.

Nobody concludes gyms are a scam. The difference was the programme. Same with your AI SEO strategy. A blog post here, some links there, a technical fix in March: every one of those is a real exercise a good trainer might prescribe. Done in no particular order, they're great exercises for the wrong person.

2 days on the programme, in order.

"Does SEO actually work?" has never had a useful answer. Here's the one that does.

If your business does over a million a year and you're looking at AI search, this is for you.

2 people join the same gym on the same day. Same equipment, same fees, same 12 months. One changes shape and one doesn't. Nobody concludes gyms are a scam, and nobody concludes gyms are magic. The difference was the programme.

You've been sold exercises. A blog post here, some links there, a technical fix in March. Every one is a real exercise a good trainer might prescribe. Done in no particular order, for the wrong individual, they produce exactly what you've experienced.

So the question isn't does SEO work. It's whether anyone was ever running a programme, or whether you were being handed exercises and invoiced. You already know which one you've been buying.

This is the line. Say it plainly and stop.

Two live sessions on the programme, in the order it goes in, for AI search and search together, and the toolkit's yours.

12:00 to 1:30 Eastern. Live only, one cohort a month. Below.

Three places your business can be in an AI answer. Only one of them pays.

If your business does over a million a year and you're looking at AI SEO, this is for you.

Sourced: you're named inside the answer. 1 to 3 businesses per question, that's the whole prize. Samsung found us that way. No ad, no referral, nobody in the room who knew us.

Considered: you rank, you're crawlable, the machine knows precisely who you are, and it named somebody else. That's where most professional, well-run businesses are sitting right now, and it's the worst place to be, because from the inside everything looks healthy.

Invisible: not in the conversation at all. The answer gets written as though your business doesn't exist, and you will never see the search that decided it.

Over two live sessions you'll find out which one you are, in the room, and then work through what it takes to move up. Framework and toolkit included.

12:00 to 1:30 Eastern. Live only, no replay. Below.

If your business does over a million a year, these three numbers are why AI search matters.

Sixty percent of the B2B buying journey is complete before a seller is contacted. Eighty percent of the time, the first vendor contacted wins the deal. And ninety-five percent of winners came off the day-one shortlist. That's 6sense's study of roughly four thousand buyers.

Which means the shortlist is the sale, and it now gets written by a machine, in an answer you never see, before anyone has heard of you.

Three figures on screen in sequence.

2 days on getting onto that shortlist.

This is the reason AI search matters to your revenue this quarter.

Especially if your business does over a million a year and you're looking at AI SEO.

60 percent of the B2B buying journey is complete before a seller is contacted. 80 percent of the time, the first vendor contacted wins the deal. 95 percent of winners came off the day-one shortlist. That's 6sense, roughly 4 thousand buyers.

Put those together and the shortlist is the sale. Everything after it is paperwork. So the only question that matters is how that shortlist gets built, and increasingly the answer is: an AI wrote it, in a conversation you're not part of, from sources you didn't know it was reading.

Over two live sessions we go through exactly how it's assembled, run your own category live in the room so you can see whether you're on it, and hand you the framework we run for QuickBooks, Weber and HelloFresh.

Of your last ten deals, how many arrived already knowing who you were? That's the number this is about.

12:00 to 1:30 Eastern. Live only, no replay.

You've probably been told SEO is dead. Look at who would gain most from you believing that.

If your business does over a million a year and you're looking at AI search, this is for you.

Shopify is publicly telling merchants to keep investing. Microsoft says traditional SEO fundamentals matter more than ever. Google says best practices continue to be relevant because it's all built off the search index.

SEO didn't vanish, it changed shape, and the businesses reading "SEO is dead" as permission to stop are handing their category over to the new winners of the AI SEO era.

Over two live sessions we go through the new shape: how AI models choose which one to three businesses to name, the six signals that decide it, and your own site run against each one, live in the room.

90 minutes a day, and the toolkit is yours to keep.

12:00 to 1:30 Eastern. Live only, one cohort a month. Below.

Four things being sold to you for AI search right now. You don't need to buy any of them.

If your business does over a million a year and you're looking at AI SEO, this is for you.

One: getting you listed in ChatGPT. There is no listing. If a pitch promises you a slot, ask them to show you the slot. Two: an llms.txt file. No major assistant has committed to reading it. Three: chopping your site into FAQ blocks. Four: buying the AI visibility dashboard first. A tool that tells you weekly that you're not cited is not the same as being worth citing.

2 days on what actually works.

Two sessions, one room, and your category run live.

It's for businesses doing over a million a year that are looking at AI search.

Own AI Search Live. Day one we take categories from the room and ask ChatGPT, Perplexity and Google's AI who they'd hire, out loud, with the answers on screen. Day two is the fix, in order, on your own site. The same framework we run for QuickBooks, Weber and HelloFresh, taught by Harry Sanders and Sophie Brannon, who leads StudioHawk US and takes the strategy calls.

90 minutes a day, live only. Save your seat below.

Ranked is what you are. Recommended is what pays.

If your business does over a million a year, here's what AI search means for you.

Ranking gets you onto a page of ten links that fewer buyers read every month. Recommended means a machine puts your name in a sentence when someone asks who to use, and there are only two or three names in it. Two live sessions on making that switch, with your own site as the worked example.

Live only. Below.

You already pay for SEO. Come and grade it.

If your business does over a million a year, grade it on AI search too.

By the end of two live sessions you'll know which of the six signals your site is failing and which of them your agency has actually touched. Not a second opinion from a competitor. A scorecard you fill in yourself, in the room, against the framework we run for QuickBooks and Weber. Then you take it back to whoever you pay.

Live only. Below.

If your CEO forwarded you this, here's what to send back.

It's for businesses doing over a million a year that are looking at AI search.

They've asked why a competitor keeps showing up when a buyer asks an AI who to use. By the end of two live sessions you'll have the answer as a scorecard: which of the six signals the site is failing, which competitor is being named instead, and the fix in order. A document that goes into the next board deck.

Midday Eastern. Below.

Past 10 million, AI search is a portfolio decision.

If your business does over ten million a year and you're looking at AI SEO, this is for you.

At that size you're not choosing a tactic, you're deciding how much of your demand stays rented. Paid is rent, and the rent is up 72 percent since 2022. Two live sessions on the channel nobody can price you out of, run against your own site, with the people who run it for QuickBooks, Weber and HelloFresh. Bring your head of marketing.

90 minutes a day, live. Below.

Three of your four possible problems aren't citation problems.

If your business does over a million a year and you're looking at AI SEO, this is for you.

If impressions and clicks are both down, your foundations are off. If impressions held and clicks fell, the answer is taking the click. If traffic is growing and pipeline isn't, you have a conversion problem, and no framework fixes that. Only the fourth, named nowhere when a buyer asks, is what SOURCE was built for. Two live sessions, and I'll tell you which one you have, on camera, even when the answer is not us.

Live only. Below.

You leave with four things in your own handwriting.

If your business does over a million a year and you're looking at AI search, this is for you.

Your Mirror card: what the machines say about your business, dated, every error listed. Your rent number: what you pay a year for traffic you don't own. Your sub-question list, generated by the system that decides your sale. And a six-question card to send whoever you currently pay. Under half an hour of writing across two sessions, and you keep all four whether we ever speak again.

12:00 Eastern. Below.

You are going to pick one of two pains.

If your business does over a million a year and you're looking at AI search, this is for you.

The first is doing something: two live sessions, a slightly awkward conversation with whoever signs off the budget, and admitting this needs to be somebody's actual job. The second is next August: the same three prompts, the same competitor named in all of them, and twelve months of compounding that went to them instead of you. One weighs a few ounces. The other gets heavier every month you leave it.

Live only. Below.

Six questions to send whoever you pay for SEO.

If your business does over a million a year and you're looking at AI search, this is for you.

Does a named human with a real bio appear on your about page. Has an independent publication written about you in the last twelve months. If your site loaded with no scripts, would the copy still be there. Do you know last month's AI-referred traffic. Do you publish anything no competitor could have written. Do you know the search intent of the pages you build. Count the yeses. Day one gives you the card and what a good answer sounds like. Day two shows you what to do about the noes.

Link below.