Ten stops, every link live. Ten minutes to walk someone through the whole thing.
A two-day live webinar, 90 minutes a day, one cohort a month, teaching SOURC-E: how a business gets cited by AI search. Day one is the framework, day two hands over the SOURC-E toolkit. The next step is a free strategy call that feeds StudioHawk retainers. Running a $7 vs $97 price split test: identical content, the price is the only variable. US-first: USD, ET, QuickBooks/Weber/HelloFresh proof. Structure = SOP-04 arc + Cole Gordon honesty open.
Ten scripts, fifteen hooks. Each ad carries ?a=<angle> through to the lead record, so we measure good leads per angle, not clicks.
Film-day page · scripts ready, to film
One question per screen, keyboard driven, resume on refresh, embedded on every page. Captures partial fills: type an email and bail, you're still a lead.
Try it · live
Business vs freemail email, site resolves, revenue tier, plus SE Ranking organic data on every lead. With the paid funnel every registrant goes straight to Stripe for their price cell, email prefilled; the fit score stays as lead intel for Slack, the dashboard and the CRM.
Live · Stripe wired, waiting on the payment link
Calendar button, welcome video slot, next-month move instead of a recording. Meta conversion fires here with tier-aware value.
/confirmed · video script · live
Legacy path: the paid funnel now sends every registrant to checkout, so nothing routes here. Kept for old links; the only place a recording is promised.
/thanks · live
Slides + talk track. Premium attendees get the HawkOS Lite hub handed over on the call.
Slides · HawkOS Lite · built
One honest minute on StudioHawk, a 72-hour master-plan window, strategy calls via inline HubSpot Meetings.
/book · waiting on the Meetings link
Password dashboard: drop-off per question with time per step, partial fills, engagement score per lead (sections read, video, form time), CSV export. Slack ping on every registration.
/dashboard · live
Modeled on application funnels (Collective Shift, Blue Sense): VSL page, then an eight-question application that builds friction on purpose (role, revenue, marketing spend, readiness to act). Good fits book a senior audit call; bad fits get sent to the webinar and the free course instead of wasting a 30-minute slot.
/call · apply · VSL script · live, VSL to film
| System | State | Blocked on |
|---|---|---|
| Pages, form, embeds, scoring, lead store | Live | |
| SE Ranking enrichment | Live | |
| Tracking, dashboard, partials, CSV | Live | |
| Slack ping per registration | Live | |
| Tier-aware Meta values | Live | |
| Stripe checkout ($7 + $97 cells, all registrants) | Wired | Two Payment Links |
| HubSpot push (email + SMS workflows) | Wired | Form GUID |
| Partial re-engagement | Wired | Partial form GUID |
| /book scheduler | Wired | Meetings link |
| Turnstile (honeypot active meanwhile) | Wired | Widget |
| VSL call funnel (landing, application, good/bad split) | Live | VSL + Meetings link |
| Welcome video + ad creative + the call-funnel VSL (/vsl live with a test clip) | Scripts ready | Film day |