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Confirmation Page Welcome Video Script

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The /confirmed welcome video: lock the show-up

The quick welcome video for step 4 of /confirmed, "Watch this training to prepare for the event". One job: get the buyer into the room live. It confirms the seat and the dates, points at the calendar buttons above it, sets the one piece of homework (a free Claude account before day two), and says what the two days hand over. Price-neutral, so the same cut plays for the $7 and $97 pages. Rewritten 14 September as the quick version, then given a why-now beat for more energy, both on Harry's call; the older script is retired.

~1:52 runtime 6 beats · SOP-28 + SOP-18 Status: to film
The Script (price-neutral: the same cut plays for the $7 and $97 pages)

1. You're in

0:00 - 0:10

You're in. I'm Harry Sanders, and Sophie Brannon and I are looking forward to seeing you live.

Straight in, warm, energy up. Say the dates clearly, they are the point.

2. Why now

0:10 - 0:53

And you've picked the right moment to do this. This is the biggest change in how people find a business since Google: nine and a half billion visits a month go to AI tools now, up 70 percent in a year. In most markets, the spot AI recommends isn't locked in yet, and once it starts naming a business, it keeps naming it. It's already working: Samsung found us through a ChatGPT recommendation. This takes months, not weeks, so when you start matters more than anything. Somebody in your market is going to be the name AI gives. These two days are how you make sure it's you.

Energy up. This is the beat that makes them want to show up, not just remember to. Lean in on the last line.

3. Lock it in

0:53 - 1:11

If you haven't yet, add both days to your calendar with the buttons above this video, and move our email into your main inbox, because that's where your Zoom link comes from. There's no replay, so the calendar is what gets you in the room.

Glance up at the calendar buttons, which sit above the video on /confirmed. This is the practical job of the video.

4. Before day two

1:11 - 1:27

Set up a free Claude account at claude dot ai before day two if you haven't got one already. That's where the three Claude skills we hand you will run. On the day, join from a computer with your website open, and have something to write on.

Matter of fact. The Claude account is the only homework.

5. What's coming

1:27 - 1:46

Day one, you'll see how ChatGPT and Google's AI choose who to recommend, what they're saying about your market, and what renting traffic is really costing you. Day two is our framework on real websites, then we hand over the three skills and the setup guide, yours to keep.

Paint the payoff in one breath; anticipation is what show-up runs on. Three skills, matching both registration pages.

6. See you there

1:46 - 1:52

Watch your inbox for a few short emails before we start. See you live.

Small smile, hard cut.

Production Notes

Before you film

  • About 1:52. The page's job is the calendar buttons above the video; the video's job is to make people use them.
  • No recording mention anywhere (Harry's call: people need to show). If someone truly can't make it, the page copy moves them to next month's session.
  • Film it in the same setting as the landing VSL so the funnel feels continuous, same shirt, same framing, one session.
  • The glance matters: beat 3 looks up at the calendar buttons, which sit above the video on /confirmed.
  • Where it goes: the step 4 video slot on /confirmed, which currently says "Welcome video coming soon". This page fires Meta CompleteRegistration, so good leads all see it.
  • No text promise: US numbers get no SMS until 10DLC is registered (SOP-09), so the video promises the Zoom link by email only. The /confirmed page itself still says "We'll also text you before we go live"; take that sentence off the page unless SMS is live by launch.