Built on SOP-03's 9-step VSL framework, compressed for an affluent audience (under 5 minutes rule). Written for the $197 premium page; $7 swap lines at the bottom. Films into the hero video slot on both landing skins. Keep delivery flat and direct, no music swell. Copy any beat straight into the teleprompter.
~2:00 runtime7 beats · SOP-03 orderStatus: to film
The Script ($197 premium version)
1. Hook
0:00 - 0:08
Tight crop, straight in, no intro.
Somewhere today, a customer asked ChatGPT who to buy from in your industry. If it didn't say your name, this webinar is for you.
2. Credibility
0:08 - 0:25
Pull back to medium shot.
I'm Harry Sanders. I started StudioHawk at 17. Today we're 120-plus SEO specialists behind brands like QuickBooks, Weber and HelloFresh, 4.9 stars from 272 Google reviews. And Samsung found us through a ChatGPT recommendation. Which is exactly the point.
3. Opportunity
0:25 - 0:45
Lean in slightly.
Search has split in two. Classic Google still matters, but AI now writes one answer and cites a handful of sources. You're either cited, or you're invisible. The good news: it runs on rules. Six of them. We call it SOURC-E, and it's the framework my team runs every day.
4. Offer + price, stated plainly
0:45 - 1:10
Cut to over-shoulder laptop: a skill running. Back to camera.
In 90 minutes live, Sophie and I teach you the whole framework, and then hand you the machine we use: sixteen Claude skills, your own HawkOS Lite hub, the setup guide, and a six-month roadmap. It's $197, and everything you take home stays yours.
5. Objection
1:10 - 1:25
Half smile on the objection line.
You don't need to be technical. If you can copy and paste, you can run this. And if you get to the end and it wasn't worth it, email us, we'll refund the $197, and you keep the toolkit anyway.
6. Qualify
1:25 - 1:40
Flat, honest.
This is for owners and marketing managers who want their business coming up in AI search. If you'd rather have the whole thing done for you, that's what my agency does, and I'll show you that path at the end. Briefly, and only once.
7. CTA
1:40 - 1:55
Point down at the register button, hold eye contact.
We run one session a month. Register below, put it in your calendar, and show up live. Ninety minutes after we start, you'll know exactly why AI recommends some businesses and skips others, and you'll own the toolkit that fixes it.
$7 swap lines (if the $7 variant runs instead)
Only these three lines change
Beat 4 · Offer
In 90 minutes live, you'll grade your own site with the SOURC-E Scorecard and walk away with three Claude skills that keep working after the call. It's seven dollars.
Beat 5 · Objection (closing line)
...email us, we'll refund the seven dollars, and you keep the skills anyway.
Beat 7 · CTA
Unchanged apart from the price.
Production Notes
Before you film
Under 2 minutes total. Affluent rule from SOP-03: shorter converts better for this audience.
Price out loud, once, plainly (SOP-03 step 4). No value-stack graphics.
The Samsung line doubles as credibility and opportunity proof; keep it verbatim.
End card: the register button sits in the page below the video, so the CTA is "below", not a URL to read out.
B-roll needed: one over-shoulder laptop shot of a skill running (beat 4). Everything else is to camera.
Where it goes: the hero video slot on both landing skins (replace the placeholder iframe per the TODO(VSL) comment in the page source).