Four statics that carry the free audit.
One claim, one number at most, one call to action. Build 4:5 first, 1:1 as the fallback. The Picton blue strip marks the audit funnel.
S9 · The study
Static image, 4:5
Tools earn 7.5x their share of AI search traffic.
We classified millions of pages against 1,203,748 AI referrals. Comparison pages came fifth.
StudioHawk, Format Leverage study, 2026
Free 30-minute AI search audit · For $1M+ businesses
- Headline was "Tools beat blogs by 7.5x". The study measured share of pages, not a comparison with blogs.
- "7.5 million pages" changed to "millions of pages", matching your edit to the spoken ads.
S10 · The contradiction
Static image, 4:5
Statistics get cited 30 to 40% more. Statistics pages came last.
A statistic is an ingredient, not a format.
GEO study, KDD 2024 · StudioHawk Format Leverage, 2026
Free 30-minute AI search audit · For $1M+ businesses
- Verify "statistics pages came last" against the study before this runs. So far only "comparison pages came fifth" has been checked.
S11 · The ledger
Static image, 4:5
Last month's ad spend × 12. Circle it.
That's your annual rent. We'll price the channel you own against it.
Free 30-minute AI search audit · For $1M+ businesses
S12 · The green report
Static image, 4:5
Your rankings look fine. That's the problem.
The answer sits above the ranking. Your report can't see that layer.
A real green ranking report, desaturated, with one AI answer card laid over it
Free 30-minute AI search audit · For $1M+ businesses
- The mockup uses a placeholder report and answer. Swap in a real, anonymised report and a real AI answer.
Five reels with no face and no film day.
Card-by-card text over neutral b-roll, 9:16. The mockup is one key frame; the full card sequence sits beside it. R2 runs in both funnels.
R1 · Ask the machine about your own category
Text reel, 9:16, 18s
- 0-2.5s
Ask ChatGPT who the best in your category is.
B-roll: a real prompt being typed. No face.
- 2.5-8s
Watch it name 3 businesses.
The answer streams in at real speed.
- 8-11s
You are not one of them.
Hold. Nothing moves.
- 11-15s
We grade the 6 signals behind that answer.
- 15-18s
Free 30-minute audit. You keep the plan.
CTA card: sh.studiohawk.com · For businesses doing $1M+
- Card 4 was "That answer is decided by 6 signals on your site", which presents our framework as how the engine works.
R2 · The rent went up, the street got quieter
Text reel, 9:16, 16s (both funnels)
- 0-2.5s
Your ads did not get worse.
- 2.5-5.5s
Cost per lead, 2023: $53.52
Number card. Source line: WordStream.
- 5.5-8.5s
Cost per lead, 2025: $70.11
Same layout.
- 8.5-11.5s
Paid click-through: down 68% where AI Overviews show.
Source line: Seer Interactive, 2025.
- 11.5-13.5s
The rent went up. The street got quieter.
- 13.5-16s
Same landlord. Build the channel you own.
CTA card. Call: sh.studiohawk.com. Webinar: webinar.studiohawk.com
- Was $40.74 (2022) to $70.11 (2025). Those come from two WordStream reports with different methods; $53.52 (2023) to $70.11 is the like-for-like run.
- Seer measured paid click-through rate on informational searches, not total paid clicks.
R3 · Seven and a half times
Text reel, 9:16, 20s
- 0-2.5s
We measured 1.2 million AI referrals.
- 2.5-6s
600+ businesses. Millions of pages.
Plain numbers, no animated count.
- 6-9s
Which formats does AI actually cite?
- 9-13s
Tools and calculators. 7.5x their share.
Ranked bar chart, one bar at a time. Static chart.
- 13-16s
Comparison pages came fifth.
- 16-20s
Is your content budget aimed at the top? Free audit.
CTA card. Source line: StudioHawk, Format Leverage, 2026.
- "Statistics came last" is off card 5 until it is verified.
- Card 6 was "Most content budgets aim at the bottom", which is unsourced.
R5 · Circle that number
Text reel, 9:16, 17s
- 0-3s
Last month's ad spend. Times twelve.
B-roll: a phone calculator, real thumb, real numbers.
- 3-6s
Do it now. I will wait.
Hold on the calculator.
- 6-10s
That is your annual rent.
- 10-14s
It stops the day you stop paying. Someone else sets the price.
- 14-17s
We will price the channel you own against it. Free.
CTA card: sh.studiohawk.com
R7 · Your rankings look fine. That is the problem.
Text reel, 9:16, 15s
- 0-3s
Your ranking report is green.
B-roll: a real report, all green arrows.
- 3-7s
Your traffic is flat anyway.
- 7-11s
Because the answer sits above the ranking.
Split screen: green report left, AI answer right with three names, none of them theirs.
- 11-15s
Free audit of the layer your report cannot see.
CTA card: sh.studiohawk.com
Three carousels.
Card one is a hook, never a title slide. Three cards are mocked per carousel, and every card's copy is listed.
C1 · The six signals we grade
Carousel, 7 cards, 4:5
- 1
6 things we grade to see whether AI will recommend your business.
Hook card. No logo, no title. The 6 is the accent.
- 2
1. Can the machine actually read your pages, or is your content locked inside JavaScript?
- 3
2. Does anything on your site do a job an article can't? Tools earn 7.5x their share of AI traffic.
Source: StudioHawk Format Leverage, 2026
- 4
3. Is there evidence on the page, or only claims? Pages with statistics and citations get cited 30 to 40% more.
Source: GEO study, KDD 2024
- 5
4. Does the rest of the internet agree you exist? Who else says so matters.
- 6
5. Is your category described in the words buyers actually use, or the words you use internally?
- 7
6. Is any of it kept up to date? Free 30-minute audit. We grade all six.
CTA card: sh.studiohawk.com · For businesses doing $1M+ · You keep the plan either way
We grade 6 signals to see whether an AI will name your business when a buyer asks. Swipe for the list, then get yours graded free in 30 minutes with a senior strategist. You keep the plan whether you work with us or not. For businesses doing $1M+.
- Hook was "Six things decide whether an AI recommends your business. Most sites fail four." The "fail four" figure has no source, and "decide" presents our framework as engine mechanics.
C2 · The format study, as a thread
Carousel, 6 cards, 4:5
- 1
We got sick of guessing what AI search rewards, so we measured it. 1,203,748 AI referral sessions. 600+ businesses. Millions of pages. Here's what actually gets cited.
- 2
We classified every page by format, then asked which formats earn more AI traffic than their share of the internet says they should.
- 3
Winner, and it wasn't close: tools, templates and calculators. 7.5x their share of pages.
- 4
Comparison pages, the format every agency sells as the AI search play, came fifth.
- 5
Statistics round-ups came last. That looks like a contradiction, because pages carrying statistics get cited 30 to 40% more often. It isn't. A statistic is an ingredient, not a format.
Verify "came last" before this runs.
- 6
The full study is public. Want to know where your own content sits? We'll grade it free in 30 minutes. sh.studiohawk.com
CTA card
We measured 1.2 million AI referrals across 600+ businesses to find out which content formats AI search actually cites. Tools and calculators won by 7.5x their share. Comparison pages came fifth. Swipe. For businesses doing $1M+.
- Plain text on a plain ground. Only use real post styling if the thread is genuinely published first; a made-up post screenshot is an ad-account risk.
T1 · Results, for retargeting only
Carousel, 6 cards, 4:5
- 1
We ran the audit on ourselves first. Then on these.
Hook card
- 2
Case-Mate: 95% more organic revenue.
US retail. Published case study. Label as an individual client result.
- 3
First Fence of Georgia: top-three rankings up 172%. Not a big-brand game.
Local service business
- 4
“Great to work with! 5 stars, no notes.” Ryan Dobrin, Content Marketing Manager, Sylvane
Cleared quote, published on Sylvane's case study
- 5
The same six-signal framework we run for QuickBooks and Weber.
Only name clients whose relationship is already public
- 6
Free 30-minute audit, graded on the same 6 signals. You keep the plan.
CTA card: sh.studiohawk.com · For businesses doing $1M+
- Retargeting only. Exclude from cold sets.
- Case-Mate now says "organic revenue", which is what the published figure measures.
Seven statics that carry the event.
The yellow strip marks the webinar funnel, so the two are easy to tell apart in the ad account. S7, the price static, is out: webinar creative carries no price.
S1 · The flat statement
Static image, 4:5
There is no page two of an AI answer.
You're named, or you're not there.
12:00 PM ET · Live only · For $1M+ businesses
- Date bar had "Sep 23 + 24". Dates are out, and the strip now names the $1M+ buyer.
S2 · The number
Static image, 4:5
$53.52 → $70.11
Average cost per lead on Google Ads, 2023 to 2025. Up 31%.
WordStream
12:00 PM ET · Live only · For $1M+ businesses
- Was $40.74 → $70.11, up 72%, which joined two reports with different methods. $53.52 to $70.11 is the like-for-like run.
S3 · The screenshot
Static image, 4:5
3 businesses get named. None of them are you.
A real, unedited AI answer for a real category, three names visible
12:00 PM ET · Live only · For $1M+ businesses
- The mockup uses a placeholder chat. The real one must be an unedited screenshot.
S4 · The analogy
Static image, 4:5
You were sold exercises. Nobody gave you a programme.
Blogs, meta titles, a monthly report. Building toward what?
12:00 PM ET · Live only · For $1M+ businesses
S5 · The shortlist
Static image, 4:5
95% of winners were on the day-one shortlist.
Are you on it when buyers ask AI? Two live sessions on getting there.
6sense, 2025 Buyer Experience Report
12:00 PM ET · Live only · For $1M+ businesses
- Sub was "A machine writes the shortlist now", which goes beyond what 6sense measured. Source line added.
S6 · The calendar
Static image, 4:5
One cohort a month. No replay.
12:00 to 1:30 PM ET
Own AI Search Live. Two live sessions with Harry Sanders.
Live only · For $1M+ businesses
- The date was the hero. Dates are out, so the session time takes its place. The event name is updated to Own AI Search Live.
S8 · Rented, borrowed, owned
Static image, 4:5
Rented. Borrowed. Owned.
Ads stop when you stop. Social is on loan. Only one of the three is yours.
12:00 PM ET · Live only · For $1M+ businesses
- S7, the price static, is left out: webinar creative carries no price.
Three reels, plus R2 shared with the audit funnel.
Same build rules as the audit reels. Dates are gone from every card.
R4 · There is no page two
Text reel, 9:16, 14s
- 0-3s
Position 8 used to still be a business.
- 3-6s
There is no page two of an AI answer.
- 6-9s
You are named, or you are not there.
B-roll: an AI answer with exactly three names in it.
- 9-11s
Two live sessions on getting named.
- 11-14s
Live only, no replay.
CTA card: webinar.studiohawk.com
- Card 5 had "September 23 and 24". Dates are out.
R6 · You were sold exercises, not a programme
Text reel, 9:16, 19s
- 0-3s
You bought SEO and got a list of tasks.
- 3-7s
Blogs. Meta titles. A monthly report.
B-roll: a real deliverables list scrolling.
- 7-11s
That is a list of exercises, not a programme.
- 11-15s
Nobody told you what it was building toward.
- 15-19s
2 days. The whole programme.
CTA card: Live only, one cohort a month. webinar.studiohawk.com
- CTA had "Sep 23 and 24". Dates are out.
R8 · 95% came off the day-one shortlist
Text reel, 9:16, 16s
- 0-3s
Buyers build a shortlist on day one.
- 3-6.5s
95% of winners were on it.
Number card. Source line: 6sense, 2025.
- 6.5-10s
AI answers now shape that shortlist.
- 10-13s
Be on it before you know there is a deal.
- 13-16s
2 days on getting on the list.
CTA card: Live only, one cohort a month. webinar.studiohawk.com
- Card 3 was "The shortlist is now written by a machine", which goes beyond the 6sense data. CTA date removed.
R2 · The rent went up, the street got quieter
Text reel, shared with the audit funnel- Same reel as the audit funnel, with the CTA card pointing at webinar.studiohawk.com.
Two carousels: what the two days cover, and what people said.
C3 answers the real objection to a paid event, which is the time rather than the ticket. T2 is for retargeting only.
C3 · What two days actually covers
Carousel, 8 cards, 4:5
- 1
2 days is a lot to ask. Here's exactly what's in them.
Hook card. Names the objection.
- 2
Day one: why your rankings can look fine while the traffic goes flat, and what replaced them.
- 3
The citation map: which businesses AI names in your category, and the 6 signals we grade.
- 4
The rent ledger: what you pay a year for traffic that stops the day you stop.
- 5
Day two: the build. Which formats to make, in what order, with the study behind the order.
- 6
How to brief it, whether you have an in-house team, an agency, or neither.
- 7
Live Q and A. Not a webinar with the questions turned off.
- 8
12:00 to 1:30 PM ET, both days. One cohort a month, live only, no replay.
CTA card: webinar.studiohawk.com. The time is the accent.
2 days is a lot to ask. So here's the agenda, card by card, before you decide. Day one is what changed and how to see it in your own category. Day two is what to build and in what order. Live Q and A, one cohort a month, no replay. 12:00 PM ET. For businesses doing $1M+.
- Card 8 and the primary text had "September 23 and 24". Dates are out.
- Card 3 said "the 6 signals that decide it"; now "the 6 signals we grade".
T2 · What people said
Carousel, 3 cards, 4:5, retargeting only
- 1
What people said after 2 days with us.
Hook card, no claim
- 2
“The fact that I’ve been able to do this in two days, if I didn’t come here, I might not have been able to do it in two years.”
Attribution: Client video review
- 3
Two live sessions. One cohort a month. Live only, no replay.
CTA card: webinar.studiohawk.com · For $1M+ businesses
- Quote taken from the video reviews on the current landing page, webinar.studiohawk.com (Vimeo video 1211588875). The page shows no name, so neither does the card; add a first name and role only with that person's permission.
- One quote instead of the three the brief planned, so it runs as 3 cards rather than 5.