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Webinar Funnel HQ

StudioHawk internal · updated 4 July 2026

Own AI Search: the webinar funnel

One live 90-minute session a month: the SOURC-E framework plus three Claude skills installed live, hosted by Harry, delivered by StudioHawk. Purpose: a qualified-lead pipeline into StudioHawk and Early Bird. Positioning: US-first. Pricing in USD, sessions in ET, credibility framed on US brands (QuickBooks, Weber, HelloFresh), not "Australia's largest agency". This page is the single source of truth for marketing. Everything below is either built, ready to run, or flagged as a decision.

The System

Funnel map

Based on the operator playbook: topic-tested ads in, qualified leads split two ways, SMS to protect show-up, offer on the close with a 72-hour window.

1 · ADS

Topic test

5 angles, $300 each, IG/FB. Graphic carries the topic phrase.

2 · OPT-IN

Lead form

Name, email, phone + ONE qualifying question per angle.

3 · QUALIFY

Auto-score

SE Ranking lookup on business email domain. Good or bad.

4 · REMIND

SMS + email

T-24h, T-1h, T-10min. Consent captured at opt-in.

5 · EVENT

90-min live

SOURC-E + 3 Claude skills installed. Site graded live.

6 · CLOSE

72h offer

StudioHawk next step + tailored master plan bonus.

GOOD LEAD → /confirmed

VSL welcome, add-to-calendar, Claude setup instructions, SMS expectations. Fires the Meta CompleteRegistration event (this is what ads optimise on).

BAD LEAD → /thanks

Recording promise + free Hawk Academy course as the nurture path. Deliberately fires NO conversion event so Meta learns from good leads only.

Ready to Run

Topic-testing campaign

Five angles for the same webinar, deliberately spread from cheap-volume to premium-intent (the crypto vs generational wealth principle). Run all five simultaneously as Meta Instant Forms at $300 per angle. Read CPL against the qualifying-answer distribution, not CPL alone. Ad copy below is final: copy-paste as written, no em dashes, Australian English.

1. Is ChatGPT Recommending Your Competitors?

Cheap Volume
Ad graphic textIs ChatGPT Recommending Your Competitors?
Primary textWhen someone asks ChatGPT for a business like yours, it recommends someone. In 90 minutes you'll grade your own site live and see whether AI has any reason to pick you.
Qualifying questionHow long has your business website been live? A) 3+ years B) 1 to 3 years C) Under a year D) I don't have one yet

Expected economics: the cheap anchor of the test. Maximum recognition and click appeal, lowest CPL, widest junk net. The site-age question does all the filtering. If quality holds even here, every angle above it is safe to scale.

2. Agency-Grade SEO Audit, Done Yourself

Mid-Cheap
Ad graphic textAgency-Grade SEO Audit, Done Yourself
Primary textAgencies charge thousands for an SEO audit. In this 90 minute session you install three Claude skills and run one yourself, on your own site, live. You leave with your actual scores.
Qualifying questionAre you currently paying anyone for SEO? A) An agency B) A freelancer or contractor C) Just tools, I do it myself D) Nobody, nothing yet

Expected economics: anti-agency phrasing pulls price-sensitive DIYers so CPL stays low, but "audit" presumes a real site. The prize is answers A and B on the form: warm agency prospects hiding inside save-money creative.

3. How to Actually Use AI for SEO (control: current page angle)

Mid / Control
Ad graphic textHow to Actually Use AI for SEO
Primary textEveryone says you should be using AI for SEO. Almost nobody shows you how. In 90 minutes you'll install three Claude skills and grade your own website live, on the call.
Qualifying questionWhat have you tried so far with AI for your SEO? A) We've built it into our workflow B) I've used ChatGPT a bit C) Nothing yet, I don't know where to start D) I don't have a website yet

Expected economics: pain #1 verbatim from enquiry data (15 mentions). "Actually" filters for doers who tried and stalled. The baseline every other cell is measured against.

4. Samsung Found Us Through ChatGPT

Mid-Premium
Ad graphic textSamsung Found Us Through ChatGPT
Primary textSamsung didn't find StudioHawk through Google or a referral. ChatGPT recommended us. That wasn't luck, it's a framework, and in this session you'll score your own site against it live.
Qualifying questionWhat's your business's annual revenue? A) $1m+ B) $250k to $1m C) Under $250k D) Pre-revenue or side project

Expected economics: enterprise proof story reads as a business result and skews to owners. Compared against angle 1 (same ChatGPT keyword, opposite framing), this cell isolates whether the keyword or the framing drives junk leads.

5. Your Google Ads Cost 57% More

Premium Intent
Ad graphic textYour Google Ads Cost 57% More
Primary textCost per lead on Google Ads is up 57% in three years, and AI Overviews have cut paid clicks by roughly two thirds. If ads are your only channel, that trend line is worth 90 minutes of your time.
Qualifying questionWhat's your current monthly ad spend across Google and Meta? A) $10k+ B) $2k to $10k C) Under $2k D) We don't run paid ads

Expected economics: the generational wealth cell. A cost stat only stops people who pay that cost. Highest CPL, smallest volume, best prospects: anyone answering A or B is close to an ideal StudioHawk lead. Stats are real and cited on the landing page (WordStream; Seer Interactive).

What the test reads out: 1) where cost-per-lead crosses answer quality on the cheap-to-premium axis, which decides whether we buy volume and filter hard, or buy intent. 2) Angles 1 and 4 share the ChatGPT keyword at opposite framings, so comparing their form answers isolates keyword vs framing. 3) Angle 2's qualifier flags people already paying for SEO: warm agency prospects inside DIY creative.
Test mechanics: run the test as FREE Instant Form registrations even though the live funnel may charge $7 or $197. At $300 per cell a checkout step strangles the data. The winning angle then gets the paid landing page treatment.
To Build

Lead qualification (SE Ranking auto-score)

Every lead gets scored within minutes of opting in, then routed to the matching thank-you page and list.

StepLogic
1. CaptureMeta Instant Form webhook (direct or via Zapier/Make) delivers name, email, phone, qualifying answer.
2. Domain signalFreemail address (gmail, outlook, yahoo, etc.) = weak signal. Business email = extract domain.
3. Traffic lookupSE Ranking API domain overview on the business domain: estimated organic traffic + keyword count. API key already held (used in HawkOS Lite).
4. ScoreDraft rule: GOOD = business email AND (site resolves with any measurable organic presence) OR qualifying answer in the top tier (e.g. paying an agency, $2k+ ad spend, $1m+ revenue). BAD = freemail AND bottom-tier answer AND no site. Mid cases default to GOOD.
5. RouteGOOD → /confirmed (+ tagged in CRM, SMS list). BAD → /thanks (+ free-course nurture email list). All leads keep getting the recording.
Status: spec only. Needs a small Cloudflare Pages Function + the Meta webhook wired. Ask Claude/dev to build once the ticket-model decision is made, since the free vs $7 vs $197 choice changes where the form lives.
Built

Pages & assets

AssetURL / locationStatus
Landing page (Hawk Academy skin)hawk-webinar-preview.pages.devLive preview
Landing page (StudioHawk skin)/shLive preview
Good-lead confirmation (VSL slot, calendar, Claude setup)/confirmedLive preview
Bad-lead thank you (recording + free course)/thanksLive preview
Landing page VSL (~2 min, script outline in page comments)Hero slot on both landing skinsTo film
Confirmation page welcome video/confirmed VSL slotTo film
Checkout links (Stripe Payment Link or similar)CHECKOUT_URLS in webinar.htmlTo wire
Ad graphics (5 topic phrases)Titles above, StudioHawk brand kitMarketing
Source filesC:\Users\harry\projects\hawkacademy-static\ webinar.html, webinar-sh.html, confirmed.html, thanks.htmlIn repo clone

Production home once live: hawkacademy.co/webinar (Hawk Academy skin) or a StudioHawk property if the /sh skin wins. Session date on everything is a placeholder: Wednesday 29 July, 12pm AEST. One session per month is load-bearing copy: when a session passes, next month's date must be swapped in (four sync points are flagged with TODO(DATES) comments in the source).

To Set Up

SMS reminders

SendMessage intent
On registrationConfirmation + calendar link (also on /confirmed page)
T-24 hoursReminder + "bring your laptop, set up free Claude account" prep nudge
T-1 hourZoom link direct
T-10 minutes"We're live in 10" + Zoom link again
Compliance (US, TCPA + A2P 10DLC): the phone field at opt-in must carry express-consent wording for automated texts, every SMS needs STOP opt-out, no sends before 8am or after 9pm recipient local time, and the sending number must be registered for A2P 10DLC before launch (SOP-09 covers the registration process). Provider decision pending (Twilio / ClickSend / GHL if the CRM stack lands there).
Offer Architecture

The 72-hour close

Pitched in the final minutes of the webinar (the page promises "about a minute" of pitch: keep that promise, the pitch is short and the 72-hour window does the work).

ComponentDetail
The upsellStudioHawk. The close moves attendees toward working with the agency, scoped off what their own scorecard showed on the call. The webinar is the qualification and the demonstration; the agency is the offer.
BonusA tailored SOURC-E master plan: we take their scorecard output from the session and build their prioritised fix-first roadmap. Included when they take the StudioHawk next step within the window. This is the DFY artefact the workshop evaluation said buyers actually wanted.
Window72 hours after the live session. Real deadline: when it lapses, the master plan bonus is gone. No fake extensions.
Follow-upEmail at T+0 (recording + offer recap), T+48h (case proof), T+68h (window closes tonight). No fake deadlines: the window is real, honour it.
Strategy Check

Alignment audit

The funnel was audited against Jeremy Haynes' cold-traffic offer doctrine (his offer-alignment video) and 10 of his SOPs in our vault. Fundamentals passed: the narrative comes from real enquiry data, the page runs problem-first, qualification trains Meta toward in-market buyers. These were the gaps, and their status.

GapSourceStatus
Cold headline used unknown proper nouns (SOURC-E, Claude)Video + SOP-20/35Fixed: outcome-led titles, framework kept inside the page
5 ad promises landed on 1 generic headline (bridge incongruence)SOP-35Fixed: ?a= URL param swaps the hero headline per angle (see destination URLs below)
Next problem after the webinar not handled in the offerVideo (construction-loan lesson)Fixed: 72h credit + master plan now seeded in the agenda section and FAQ
One creative per angle would confound the topic testSOP-26/27Fixed: full Dynamic Creative pack below (3 hooks, 4 headlines, 3 texts, 2 scripts per angle)
No email system (welcome, reminders, segmented 72h close)SOP-13, SOP-01To build: biggest missing component
No T-0 touch (first contact within 60 seconds of form fill)SOP-01 HYDRATo build with SMS provider
72h close is monolithic (needs attended-hot / attended-no-buy / no-show tracks + buyer affirmation)SOP-30To design: close target is StudioHawk
Confirmation page trust layer (breakout Q&A videos, testimonials)SOP-28, SOP-03To film with the VSLs
Objection-mining loop (AI analysis of live Q&A after each session, feed offer stack)VideoProcess to adopt from session one
Launch-Ready Creative (US market)

Ad creative pack

Full Dynamic Creative inputs per angle, repositioned US-first: USD pricing, US English, credibility framed on the QuickBooks / John Frieda / Curél roster. Load ALL hooks, headlines and primary texts for an angle into one Dynamic Creative ad set and let Meta mix. Each angle needs two video cuts (30s and 75s, scripts below) per SOP-26. Claude is glossed on first mention; the framework is never named in ads.

1. Is ChatGPT Recommending Your Competitors?Cheap Volume

Send traffic to: https://hawk-webinar-preview.pages.dev/?a=chatgpt

Video hooks (first 3 to 5 seconds)
Hook 1Right now, someone is asking ChatGPT who to buy from in your industry. It's not saying your name.
Hook 2The next sale you lose won't go to a better business. It'll go to the one ChatGPT named first.
Hook 3Open ChatGPT. Ask it to recommend a business that does what you do. If you're not in the answer, we need to talk.
Headlines (Meta headline field)
Headline 1Is ChatGPT recommending your competitors?
Headline 2Your AI visibility, graded live in 90 minutes
Headline 3Find out what ChatGPT says about you
Headline 4Your next customer asks AI first
Primary texts
Primary text 1Someone asked ChatGPT for a recommendation in your industry today. If it named a competitor instead of you, you lost a sale you never even saw. Save your seat for a live 90 minute session where you grade your own website's AI visibility and start fixing it. It's $7, and the recording is included.
Primary text 2Samsung found StudioHawk through a ChatGPT recommendation. That is how buyers choose now, and most business owners have no idea whether AI mentions them at all. Join a live 90 minute webinar with our founder, Harry Sanders (Forbes 30 Under 30), find out where you stand, and install three free AI tools that keep working after the call. It's $7, one session a month. Save your seat.
Primary text 3 (long / storytelling)Here's an uncomfortable test. Open ChatGPT and ask it to recommend a business that does what you do. If your name doesn't come up, you're being quietly replaced in a channel you can't even see. This is not a future problem: AI Overviews have already cut paid clicks by 68%, and buyers trust the answer they're given. I know because Samsung found my agency, StudioHawk, through a ChatGPT recommendation. We're the SEO team behind brands like QuickBooks and Weber, and I'm running a live 90 minute webinar where I show you why AI recommends some businesses and ignores others. You grade your own website against a six-part framework while we're on the call, then install three skills into Claude, the free AI assistant, that keep auditing your site after we hang up. It's $7, one session a month, recording included. Save your seat.
Video scripts (Harry to camera)
Script: 30s
0-4s: Right now, a customer is asking ChatGPT who to buy from. It's not saying your name. (Harry to camera, tight crop, flat and direct)
4-12s: You spent years building a good business. But AI recommends whoever it can read and trust, and most websites give it nothing to work with. So it names your competitor instead. (slight lean in, no music swell)
12-23s: My agency does SEO for brands like QuickBooks and Weber. In one live 90 minute session, you grade your own website against the exact framework we use, and you install three free AI tools that keep working after the call. (cut to laptop over-shoulder showing a site being graded)
23-30s: One session a month. Recording included. Save your seat below. (back to camera, point down at CTA, hold eye contact)
Script: 75s
0-5s: The next sale you lose won't go to a better business. It'll go to the one ChatGPT named first. (Harry to camera, deadpan, beat of silence after)
5-15s: Buyers ask AI who to trust, and it answers with names. If yours isn't one of them, you're losing customers you will never see in any report. I know because Samsung found my agency through a ChatGPT recommendation. (slow push in)
15-28s: And the old fallback is getting worse. Google Ads cost per lead is up 57% in three years, and AI Overviews have cut paid clicks by 68%. Paying your way around the problem gets more expensive every quarter. (on-screen text: 57% and 68% stats, plain type)
28-42s: So here's what I'm doing about it. A live 90 minute webinar where you grade your own website against the six-part framework my team uses, while we're on the call together. You'll see exactly why AI recommends some businesses and quietly skips others. (cut to screen share of the grading sheet)
42-55s: You'll also install three Claude skills. Claude is a free AI assistant, and these keep auditing your site long after the webinar ends. And before you say you're not technical: if you can copy and paste, you can do this. No jargon, no developer required. (back to camera, half smile on the objection line)
55-65s: I'm Harry Sanders. I founded StudioHawk, the SEO agency behind brands like QuickBooks, Weber and HelloFresh. 120 plus specialists, a US team in Atlanta, and 4.9 stars from 272 Google reviews. (b-roll: office wide shot, awards shelf, quick and unfussy)
65-75s: We run one session a month and the recording is included. Save your seat below, and go find out what AI says about you before your competitors do. (to camera, point at CTA, hard cut to end card)
2. Agency-Grade SEO Audit, Done YourselfMid-Cheap

Send traffic to: https://hawk-webinar-preview.pages.dev/?a=audit

Video hooks (first 3 to 5 seconds)
Hook 1I run the SEO agency behind brands like QuickBooks and Weber. Here's how to never need one.
Hook 2Burned by an SEO agency? Good. You're exactly who this is for.
Hook 3Agencies charge thousands for an SEO audit. Yours will take 90 minutes, and you'll do it yourself.
Headlines (Meta headline field)
Headline 1Do Your Own Agency-Grade SEO Audit
Headline 2Why Pay a Retainer for Reports?
Headline 3Grade Your Site Live in 90 Minutes
Headline 4Skip the Agency. Keep the Audit.
Primary texts
Primary text 1You don't need a retainer to know what's wrong with your website. In one live 90-minute session you'll grade your own site using the exact framework my agency uses, then install three skills into Claude, the free AI assistant, that keep auditing long after the call. It's $7, one session a month. Save your seat.
Primary text 2Burned by an SEO agency? Fair enough. I run one, and I'll show you how to do the audit yourself: 90 minutes live on Zoom, grade your own website, and walk away with three AI skills that keep working for free. It's $7. Save your seat.
Primary text 3 (long / storytelling)Most business owners I meet have the same story. They paid an SEO agency for months, got PDF reports full of jargon, and couldn't point to one thing that actually changed. Here's the truth: the most valuable thing an agency does early on is the audit, and you can do that part yourself. I'm Harry Sanders, founder of StudioHawk, the SEO agency behind brands like QuickBooks, Weber and HelloFresh, with 120+ specialists and a US base in Atlanta. I run a live 90-minute session where you grade your own website using the same six-part framework my team uses on real clients. Then you install three skills into Claude, the free AI assistant, so the audit keeps running after the call ends. No retainer, no lock-in, just capability you keep. It's $7, one session a month, and the recording is included. Save your seat.
Video scripts (Harry to camera)
Script: 30s
0-4s: I run the SEO agency behind brands like QuickBooks and Weber. Here's how to never need one. (Harry to camera, plain background, deadpan)
4-12s: If you've paid a retainer and got back a PDF you didn't understand, that's not SEO. That's an invoice. (lean in slightly, dry delivery)
12-23s: In one live 90-minute session you grade your own website with the framework my team uses, then install three skills into Claude, a free AI assistant, that keep auditing after we hang up. (cut to quick screen capture of a website being graded)
23-30s: One session a month. That's it. Save your seat, link below. (back to camera, point down at CTA)
Script: 75s
0-5s: Agencies charge thousands for SEO audits. I own one of those agencies. Let me ruin the business model. (Harry to camera, slight smirk)
5-16s: Maybe you've been burned before. Paid month after month, got jargon reports, couldn't point to a single result. That feeling of being ripped off? Justified more often than my industry admits. (steady, direct, no smile)
16-28s: Here's the logical bit. The most useful thing an agency does at the start is the audit: what's broken, what's missing, what to fix first. There is no reason you can't do that yourself with the right framework. (counting points on fingers)
28-42s: So I run a live 90-minute session on Zoom. You grade your own website, live, using the same six-part framework my 120+ specialists use on real clients. Then you install three skills into Claude, the free AI assistant, so the audit keeps working after the call. (screen capture: site being graded, skill being installed)
42-52s: We ran these exact checks for a major national office-supplies retailer. Organic traffic went up 60%. Same checks, done by you, on your site. (proof point on screen: +60% organic traffic)
52-63s: And no, you don't need to be technical. If you can fill in a form, you can do this. Claude does the heavy lifting, you make the decisions. (objection pre-empt, reassuring but dry)
63-75s: One session a month, recording included. If you'd rather own the capability than rent it, save your seat. Link below. (point to link, hold on Harry)
3. How to Actually Use AI for SEO (control)Mid / Control

Send traffic to: https://hawk-webinar-preview.pages.dev/

Video hooks (first 3 to 5 seconds)
Hook 1You asked AI to fix your SEO. It gave you a list. Nothing changed.
Hook 2Everyone says use AI for SEO. Nobody actually shows you how.
Hook 3The problem isn't the AI. It's that you don't have a method.
Headlines (Meta headline field)
Headline 1Tried AI for SEO and nothing stuck?
Headline 2Stop prompting. Start with a method.
Headline 33 AI skills that outlast the webinar
Headline 4A working method, not another prompt list
Primary texts
Primary text 1You've tried the AI prompts. Nothing stuck. In one 90 minute live session, Harry Sanders, founder of StudioHawk, the SEO agency behind brands like QuickBooks and Weber, gives you the actual method: grade your own site live, then install three AI skills that keep working after the call. It's $7. Save your seat.
Primary text 2Vague advice about using AI for SEO is everywhere. A repeatable method is not. Join a live 90 minute working session with StudioHawk founder Harry Sanders (Forbes 30 Under 30, featured in Forbes and BBC World News), grade your own website as you go, and leave with three AI skills installed that keep working after the call. It's $7, one session a month. Save your seat.
Primary text 3 (long / storytelling)You asked ChatGPT for an SEO strategy. It gave you a confident wall of generic advice, you did some of it, and nothing changed. That's not on you. Nobody showed you a method, just prompts. Meanwhile paid traffic keeps getting more expensive: Google Ads cost per lead is up 57% in three years. This is a 90 minute live working session with Harry Sanders, founder of StudioHawk, the SEO agency behind brands like QuickBooks and Weber, with 120+ specialists and a US base in Atlanta. You'll grade your own website live against a six-part framework, then install three skills into Claude, the free AI assistant, that keep doing the work after the call. It's $7, one session a month, recording included. Save your seat.
Video scripts (Harry to camera)
Script: 30s
0-4s: You asked AI to fix your SEO. It gave you a list. Nothing changed. (Harry to camera, tight frame, flat delivery)
4-11s: That's not an AI problem. It's a method problem. Prompts without a framework are just guessing faster. (slight push in, hold eye contact)
11-20s: So I run a live 90 minute session. You grade your own website while we go, then install three AI skills that keep working after the call. (cut to laptop over shoulder showing a site being graded, back to Harry)
20-26s: I'm Harry, founder of StudioHawk. We do SEO for brands like QuickBooks and Weber. This is what our team actually does all day. (medium shot, relaxed)
26-30s: One session a month. Save your seat, link below. (point down, end card with CTA)
Script: 75s
0-5s: If AI is so good at SEO, why hasn't it done anything for your website? (Harry to camera, tight frame, dry tone)
5-15s: You've tried the prompts. Write my meta descriptions. Give me some keywords. You get a wall of text, you close the tab, and your traffic sits exactly where it was. (hand gestures mimicking typing, small shrug)
15-25s: Here's the thing. 'Use AI' is not a method. It's a vibe. And the gap between the people getting results and everyone else is a repeatable method, not better prompts. (step closer, slower pace on 'repeatable method')
25-38s: Why does this matter right now? Samsung found my agency through a ChatGPT recommendation. Not Google. ChatGPT. That's where search is heading, and most websites are invisible to it. (cut to b-roll of ChatGPT answer on screen, back to Harry)
38-52s: So once a month I run a 90 minute live working session. You grade your own website against the six-part framework we use at StudioHawk, then install three skills into Claude, a free AI assistant, that keep doing the work long after the call ends. (over shoulder laptop shot of grading in progress)
52-63s: If you're thinking 'I already tried AI and it didn't stick', that is exactly who this is for. You don't need to be technical. The free Claude plan is enough, and you get the recording either way. (back to camera, reassuring but matter of fact)
63-70s: I'm Harry Sanders, founder of StudioHawk. Forbes 30 Under 30, 120+ SEO specialists, 4.9 stars from 272 Google reviews. I'll be on the call live, not a replay pretending to be one. (medium shot, slight smile)
70-75s: One session a month. Save your seat, link below. (point down, end card with CTA)
4. Samsung Found Us Through ChatGPTMid-Premium

Send traffic to: https://hawk-webinar-preview.pages.dev/?a=samsung

Video hooks (first 3 to 5 seconds)
Hook 1Samsung found my agency through ChatGPT. Not an ad. Not a referral. An AI recommended us, and they called.
Hook 2A company you'd recognize instantly asked ChatGPT to recommend an SEO agency. It named mine. That lead cost me nothing.
Hook 3Quick question. If someone asked an AI to name the best business in your industry, would it say yours?
Headlines (Meta headline field)
Headline 1Samsung Found Us Through ChatGPT
Headline 2Would AI Recommend Your Business?
Headline 390 Minutes to Become AI's Recommendation
Headline 4Be the Answer, Not the Ad
Primary texts
Primary text 1Samsung didn't find StudioHawk through an ad. They asked ChatGPT for a recommendation, and it named us. In one 90-minute session I'll show you how to become the business AI recommends. It's $7. Save your seat.
Primary text 2Ads chase clients. Recommendations bring them to you. When Samsung asked ChatGPT who to work with, it named my agency, and I can show you exactly why. Live webinar, one session a month, $7. Save your seat.
Primary text 3 (long / storytelling)Every established business owner I know is quietly asking the same question: where is my next big client actually going to come from? Google Ads cost 57% more per lead than they did three years ago, and more buyers now ask AI before they ask Google. I found out how much this matters when Samsung contacted my agency, StudioHawk, the SEO team behind brands like QuickBooks and Weber. They hadn't seen an ad. They'd asked ChatGPT for a recommendation, and it named us. That happened because of how we structure what we publish, and it's a method you can apply to your own business. In a 90-minute live webinar I'll walk you through it: you'll grade your own website against a six-part framework and install three skills in Claude, the free AI assistant, that keep working long after the call. It's $7, one session a month, recording included. Save your seat.
Video scripts (Harry to camera)
Script: 30s
0-5s: Samsung found my agency through ChatGPT. Not an ad. Not a referral. An AI recommended us. (Harry to camera, flat delivery, slight pause after 'ChatGPT')
5-13s: That's the position every business owner actually wants. Not chasing clients. Being the name that comes up when someone asks. (lean in slightly)
13-24s: I run a 90-minute live session where you grade your own website against the same framework we use at StudioHawk, and install three skills in Claude, a free AI assistant, that keep working after the call. (steady, matter of fact)
24-30s: One session a month. That's it. Link below, save your seat. (direct look to camera, point down)
Script: 75s
0-5s: One of the biggest companies in the world found my agency without seeing a single ad. They just asked ChatGPT. (Harry to camera, cold open, no music yet)
5-16s: It was Samsung. They wanted an SEO agency, they asked ChatGPT, and it recommended StudioHawk. (small dry smile, 'Samsung' on screen as text)
16-27s: Think about what that means. No ad spend. No pitch. They came to us already convinced, because a machine they trust vouched for us. That's the position you want to be in. (slower, let it land)
27-40s: And it's not a fluke, it's where buying is heading. AI Overviews have already cut paid clicks by 68%. More people ask AI first now. The businesses that get recommended win, everyone else pays more for less. (stat '68% fewer paid clicks' on screen)
40-53s: So I built a 90-minute live session on exactly how we did it. You'll grade your own website against a six-part framework, live on the call, and see exactly where you stand. (energy up a notch)
53-64s: You don't need to be technical. We install three skills together in Claude, a free AI assistant, step by step, and they keep working for you after the call. Recording included if you can't stay. (reassuring, hands open)
64-75s: It's $7, it runs once a month, and the price goes up if it fills. If you'd rather be the recommendation than the ad, save your seat. Link below. (direct CTA, point down, hold eye contact)
5. Your Google Ads Cost 57% MorePremium Intent

Send traffic to: https://hawk-webinar-preview.pages.dev/?a=adcost

Video hooks (first 3 to 5 seconds)
Hook 1If you're spending two grand a month on Google Ads, stop scrolling. I need to show you two numbers.
Hook 2Your Google Ads didn't get worse. They got 57 percent more expensive. Let me explain.
Hook 3Same ad budget as three years ago. Fewer leads every month. It's not your campaigns.
Headlines (Meta headline field)
Headline 1Paying 57% More Per Lead Than 2023?
Headline 2AI Overviews Cut Paid Clicks by 68%
Headline 3Stop Renting Your Traffic. Own It.
Headline 4Ad Costs Up. Leads Down. Fix It.
Primary texts
Primary text 1Google Ads cost per lead is up 57% in three years, and AI Overviews have cut paid clicks by 68%. You are paying more to reach fewer people. Save your seat at my live 90-minute session on building search traffic you actually own. It's $7, recording included.
Primary text 2If you're spending $2,000 a month on ads, every click you buy disappears the moment you stop paying. For $7, I'll spend 90 minutes showing you how to grade your own website and install three free AI tools that bring in traffic you keep. One session a month, recording included.
Primary text 3 (long / storytelling)Three years ago your ad budget bought a steady stream of leads. Same budget today, and the leads keep thinning out: cost per lead on Google Ads is up 57%, and AI Overviews are now answering searches right on the results page, cutting paid clicks by 68%. You are not doing anything wrong. You are renting space on a street that is getting more expensive and less busy at the same time. The businesses winning right now own their traffic instead: Samsung found my agency through a ChatGPT recommendation, not an ad. Once a month I run a live 90-minute session where you grade your own website against a six-part framework and install three skills into Claude, the free AI assistant, that keep working long after the call ends. It's $7, recording included. Save your seat.
Video scripts (Harry to camera)
Script: 30s
0-4s: Your cost per lead is up 57% in three years. That's not you. That's Google. (Harry to camera, plain background, deadpan)
4-12s: And AI Overviews now answer searches before anyone clicks an ad. Paid clicks are down 68%. So you're paying more to reach fewer people. (lean in slightly, hold eye contact)
12-22s: Once a month I run a live 90-minute session. You grade your own website against a six-part framework, and you install three free AI skills that keep bringing traffic after the call ends. (measured pace, matter of fact)
22-30s: If you're spending two grand a month on ads, this is the cheapest 90 minutes you'll book this year. Save your seat. Link below. (small dry smile, point down at CTA)
Script: 75s
0-5s: If you're spending $2,000 a month on Google Ads, here are two numbers nobody at Google will show you. (Harry to camera, holds up two fingers)
5-15s: Cost per lead is up 57% in three years. Same budget, same ads, fewer leads. You've felt it every month, and you've probably blamed your campaigns. It's not your campaigns. (slow, deliberate)
15-28s: Here's the second number. AI Overviews now answer searches right on the results page, and they've cut paid clicks by 68%. You are renting space on a street that costs more and gets quieter every year. (shrug, dry)
28-40s: I'm Harry Sanders. I'm Australian, so I'll be blunt. I founded StudioHawk, the SEO agency behind brands like QuickBooks and Weber, 120 plus specialists with a US team in Atlanta. Samsung found us through a ChatGPT recommendation, not an ad. That's where buyers look now. (straight credibility read, no flex)
40-55s: Once a month I run a live 90-minute session on Zoom. You grade your own website against a six-part framework, live, and you install three Claude skills. Claude is a free AI assistant, and those skills keep working for you long after the call. (screen-share b-roll of a site being graded)
55-65s: And no, you don't need to be technical, and you don't need to switch your ads off. You just need a channel you own sitting next to the one you rent. (pre-empt delivered casually, half smile)
65-75s: It's $7, one session a month, recording included, and the price goes up if it fills. Save your seat. Link below. (direct to camera, point at CTA, cut)
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Ticks save in your browser so this doubles as the working checklist between Harry and marketing.