Webinar Funnel HQ

0-4s: Right now, a customer is asking ChatGPT who to buy from. It's not saying your name. (Harry to camera, tight crop, flat and direct)
4-12s: You spent years building a good business. But AI recommends whoever it can read and trust, and most websites give it nothing to work with. So it names your competitor instead. (slight lean in, no music swell)
12-23s: My agency does SEO for brands like QuickBooks and Weber. In one live two-day webinar, you grade your own website against the exact framework we use, and you install three free AI tools that keep working after the call. (cut to laptop over-shoulder showing a site being graded)
23-30s: One cohort a month. Recording included. Save your seat below. (back to camera, point down at CTA, hold eye contact)

0-5s: The next sale you lose won't go to a better business. It'll go to the one ChatGPT named first. (Harry to camera, deadpan, beat of silence after)
5-15s: Buyers ask AI who to trust, and it answers with names. If yours isn't one of them, you're losing customers you will never see in any report. I know because Samsung found my agency through a ChatGPT recommendation. (slow push in)
15-28s: And the old fallback is getting worse. Google Ads cost per lead is up 72% in three years, and AI Overviews have cut paid clicks by 68%. Paying your way around the problem gets more expensive every quarter. (on-screen text: 72% and 68% stats, plain type)
28-42s: So here's what I'm doing about it. A live two-day webinar where you grade your own website against the six-part framework my team uses, while we're on the call together. You'll see exactly why AI recommends some businesses and quietly skips others. (cut to screen share of the grading sheet)
42-55s: You'll also hand over the SOURC-E toolkit. Claude is a free AI assistant, and these keep auditing your site long after the webinar ends. And before you say you're not technical: if you can copy and paste, you can do this. No jargon, no developer required. (back to camera, half smile on the objection line)
55-65s: I'm Harry Sanders. I founded StudioHawk, the SEO agency behind brands like QuickBooks, Weber and HelloFresh. 120 plus specialists, a US team in Atlanta, and 4.9 stars from 272 Google reviews. (b-roll: office wide shot, awards shelf, quick and unfussy)
65-75s: We run one cohort a month Save your seat below, and go find out what AI says about you before your competitors do. (to camera, point at CTA, hard cut to end card)

0-4s: I run the SEO agency behind brands like QuickBooks and Weber. Here's how to never need one. (Harry to camera, plain background, deadpan)
4-12s: If you've paid a retainer and got back a PDF you didn't understand, that's not SEO. That's an invoice. (lean in slightly, dry delivery)
12-23s: In one live 90-minute session you grade your own website with the framework my team uses, then take home the SOURC-E toolkit in Claude, a free AI assistant, that keeps auditing after we hang up. (cut to quick screen capture of a website being graded)
23-30s: One cohort a month. That's it. Save your seat, link below. (back to camera, point down at CTA)

0-5s: Agencies charge thousands for SEO audits. I own one of those agencies. Let me ruin the business model. (Harry to camera, slight smirk)
5-16s: Maybe you've been burned before. Paid month after month, got jargon reports, couldn't point to a single result. That feeling of being ripped off? Justified more often than my industry admits. (steady, direct, no smile)
16-28s: Here's the logical bit. The most useful thing an agency does at the start is the audit: what's broken, what's missing, what to fix first. There is no reason you can't do that yourself with the right framework. (counting points on fingers)
28-42s: So I run a live 90-minute session on Zoom. You grade your own website, live, using the same six-part framework my 120+ specialists use on real clients. Then you take home the SOURC-E toolkit in Claude, the free AI assistant, so the audit keeps working after the call. (screen capture: site being graded, skill being installed)
42-52s: We ran these exact checks for a major national office-supplies retailer. Organic traffic went up 60%. Same checks, done by you, on your site. (proof point on screen: +60% organic traffic)
52-63s: And no, you don't need to be technical. If you can fill in a form, you can do this. Claude does the heavy lifting, you make the decisions. (objection pre-empt, reassuring but dry)
63-75s: One cohort a month. If you'd rather own the capability than rent it, save your seat. Link below. (point to link, hold on Harry)

0-4s: You asked AI to fix your SEO. It gave you a list. Nothing changed. (Harry to camera, tight frame, flat delivery)
4-11s: That's not an AI problem. It's a method problem. Prompts without a framework are just guessing faster. (slight push in, hold eye contact)
11-20s: So I run a two-day live webinar, 90 minutes a day. You grade your own website while we go, then install the Claude toolkit that keep working after the call. (cut to laptop over shoulder showing a site being graded, back to Harry)
20-26s: I'm Harry, founder of StudioHawk. We do SEO for brands like QuickBooks and Weber. This is what our team actually does all day. (medium shot, relaxed)
26-30s: One cohort a month. Save your seat, link below. (point down, end card with CTA)

0-5s: If AI is so good at SEO, why hasn't it done anything for your website? (Harry to camera, tight frame, dry tone)
5-15s: You've tried the prompts. Write my meta descriptions. Give me some keywords. You get a wall of text, you close the tab, and your traffic sits exactly where it was. (hand gestures mimicking typing, small shrug)
15-25s: Here's the thing. 'Use AI' is not a method. It's a vibe. And the gap between the people getting results and everyone else is a repeatable method, not better prompts. (step closer, slower pace on 'repeatable method')
25-38s: Why does this matter right now? Samsung found my agency through a ChatGPT recommendation. Not Google. ChatGPT. That's where search is heading, and most websites are invisible to it. (cut to b-roll of ChatGPT answer on screen, back to Harry)
38-52s: So once a month I run a 90 minute live working session. You grade your own website against the six-part framework we use at StudioHawk, then take home the SOURC-E toolkit in Claude, a free AI assistant, that keeps doing the work long after the call ends. (over shoulder laptop shot of grading in progress)
52-63s: If you're thinking 'I already tried AI and it didn't stick', that is exactly who this is for. You don't need to be technical. The free Claude plan is enough. (back to camera, reassuring but matter of fact)
63-70s: I'm Harry Sanders, founder of StudioHawk. Forbes 30 Under 30, 120+ SEO specialists, 4.9 stars from 272 Google reviews. I'll be on the call live, not a replay pretending to be one. (medium shot, slight smile)
70-75s: One cohort a month. Save your seat, link below. (point down, end card with CTA)

0-5s: Samsung found my agency through ChatGPT. Not an ad. Not a referral. An AI recommended us. (Harry to camera, flat delivery, slight pause after 'ChatGPT')
5-13s: That's the position every business owner actually wants. Not chasing clients. Being the name that comes up when someone asks. (lean in slightly)
13-24s: I run a 90-minute live session where you grade your own website against the same framework we use at StudioHawk, and take home the SOURC-E toolkit in Claude, a free AI assistant, that keeps working after the call. (steady, matter of fact)
24-30s: One cohort a month. That's it. Link below, save your seat. (direct look to camera, point down)

0-5s: One of the biggest companies in the world found my agency without seeing a single ad. They just asked ChatGPT. (Harry to camera, cold open, no music yet)
5-16s: It was Samsung. They wanted an SEO agency, they asked ChatGPT, and it recommended StudioHawk. (small dry smile, 'Samsung' on screen as text)
16-27s: Think about what that means. No ad spend. No pitch. They came to us already convinced, because a machine they trust vouched for us. That's the position you want to be in. (slower, let it land)
27-40s: And it's not a fluke, it's where buying is heading. AI Overviews have already cut paid clicks by 68%. More people ask AI first now. The businesses that get recommended win, everyone else pays more for less. (stat '68% fewer paid clicks' on screen)
40-53s: So I built a 90-minute live session on exactly how we did it. You'll grade your own website against a six-part framework, live on the call, and see exactly where you stand. (energy up a notch)
53-64s: You don't need to be technical. We set up the toolkit together in Claude, a free AI assistant, step by step, and they keep working for you after the call. (reassuring, hands open)
64-75s: It runs once a month. If you'd rather be the recommendation than the ad, save your seat. Link below. (direct CTA, point down, hold eye contact)

0-4s: Your cost per lead is up 72% in three years. That's not you. That's Google. (Harry to camera, plain background, deadpan)
4-12s: And AI Overviews now answer searches before anyone clicks an ad. Paid clicks are down 68%. So you're paying more to reach fewer people. (lean in slightly, hold eye contact)
12-22s: Once a month I run a live 90-minute session. You grade your own website against a six-part framework, and you install three free AI skills that keep bringing traffic after the call ends. (measured pace, matter of fact)
22-30s: If you're spending two grand a month on ads, this is the cheapest 90 minutes you'll book this year. Save your seat. Link below. (small dry smile, point down at CTA)

0-5s: If you're spending $2,000 a month on Google Ads, here are two numbers nobody at Google will show you. (Harry to camera, holds up two fingers)
5-15s: Cost per lead is up 72% in three years. Same budget, same ads, fewer leads. You've felt it every month, and you've probably blamed your campaigns. It's not your campaigns. (slow, deliberate)
15-28s: Here's the second number. AI Overviews now answer searches right on the results page, and they've cut paid clicks by 68%. You are renting space on a street that costs more and gets quieter every year. (shrug, dry)
28-40s: I'm Harry Sanders. I'm Australian, so I'll be blunt. I founded StudioHawk, the SEO agency behind brands like QuickBooks and Weber, 120 plus specialists with a US team in Atlanta. Samsung found us through a ChatGPT recommendation, not an ad. That's where buyers look now. (straight credibility read, no flex)
40-55s: Once a month I run a live 90-minute session on Zoom. You grade your own website against a six-part framework, live, and you hand over the SOURC-E toolkit. Claude is a free AI assistant, and those skills keep working for you long after the call. (screen-share b-roll of a site being graded)
55-65s: And no, you don't need to be technical, and you don't need to switch your ads off. You just need a channel you own sitting next to the one you rent. (pre-empt delivered casually, half smile)
65-75s: It runs once a month. Save your seat. Link below. (direct to camera, point at CTA, cut)