Films into the video slot on /call-confirmed, playing the moment someone books (or applies) for the free AI Search audit. Job per SOP-28: confirm the decision, set expectations, get one engagement action, protect the show-up. Autoplay muted with "tap to unmute".
You're in, and booking that call was the right move. 30 minutes on Zoom with a senior member of my team, talking about where AI search is sending customers in your market and what to do about it.
Warm, direct to camera. This plays muted first, so the opening frame should show a caption card: "You're booked. Watch this before your call."
So you know exactly who you're talking to: the same team that runs search for QuickBooks, Weber and HelloFresh, and the framework behind Samsung finding us through ChatGPT. The call itself is a straight conversation: where AI search is sending your customers, what we'd do about it in your specific market, and whether we're the right team to run it. Camera optional, nothing to prepare.
Names as plain text on screen, no logos, no carousel. Say the client list quickly and without weight, it is context not a boast, and the moment it sounds like a flex this beat starts working against the "not a pitch" promise in beat 4. Slow down only on "a straight conversation".
One thing to do right now, and it takes 20 seconds. Your confirmation email just landed. Hit reply and tell us the single thing you most want out of this audit. More leads, less ad spend, a specific competitor that keeps showing up where you should be. The person running your call reads every reply.
SOP-32 manual-touch move: the reply starts a real thread with the setter/closer before the call.
And so you know exactly what this is: it's a conversation, not a pitch. If we can genuinely help, we'll tell you exactly how. If we're not the right fit, we'll tell you that too and point you at the better path. Either way you leave knowing where you stand.
Nothing on screen, face only. This is the beat that decides whether they turn up relaxed or defensive, and it only works delivered flat. Land "we'll tell you that too" as a plain statement of fact, no reassuring smile and no softening. If it sounds like a line, it reads as one.
Last thing: a senior person is holding that slot for you, and we book a limited number of these. If something comes up, use the link in your email to move it rather than miss it. See you on the call.
Honest scarcity only: senior time genuinely is the constraint. No countdown mechanics.